BlueOcean

DECEMBER 13, 2022

According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.” Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

Currency Alliance

JULY 16, 2020

Insight sharing via loyalty programs is the best option, because customers have opted-in to share their data in exchange for points. With an affordable system such as this in place, organizations can measure ROI and issue the kinds of personalized messaging that motivates customers to engage and propel that virtuous cycle.

ROI 52

ROI Loyalty Data Loyalty Programs 52

SurveySensum

JULY 11, 2023

The Temkin Group, ROI of Customer Experience report implies that ‘loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.’ One good strategy to boost customer loyalty is – the REWARDS program. How do they do it? But that’s not all.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

BirdEye

FEBRUARY 13, 2024

Create a referral program: A referral from a satisfied patient is a powerful endorsement of your services and trustworthiness. Refer to our detailed blog on how to start a successful referral rewards program. Encourage your existing patients to refer others by offering incentives.

Marketing 59

Marketing Social Media How To Healthcare 59

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52