Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

BlueOcean

DECEMBER 13, 2022

According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.” Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Decathlon athletes must be very good at 10 sports and excel at 3-4 to win competitions – but in any one sport, they are rarely the fastest, strongest, or most agile. CRM/Analytics. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. demonstrating environmental responsibility. Segmentation.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

To support digital transformation, your customer data needs to be in a single CRM that actions data using a single campaign management system. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40