Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. CRM/Analytics. In legacy loyalty systems, the CRM would traditionally be integrated as part of the loyalty stack. Some of the CRM platforms optimized for loyalty marketing include…. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

OCTOBER 12, 2021

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. The owner of a typical V2.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

APRIL 15, 2024

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Oracle

APRIL 8, 2021

Ruth Walker, VP of CRM at The Walt Disney Studios, was recently interviewed during Oracle Live with Lisa Joy Rosner, SVP of brand and digital marketing at Oracle. Q: Tell me about the role loyalty programs now play in today’s world of pandemic-living, database churn, category-switching, and ecommerce?

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

Because their ‘Picture your next destination’ gamified experience was integrated with their CRM, they successfully attracted over 130,000 new users in only 6 weeks. Such data points imply who is traveling frequently, who is susceptible to an upgrade offer, and the extent of their personal or business excursions.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

To support digital transformation, your customer data needs to be in a single CRM that actions data using a single campaign management system. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. This is so true.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. A superb example of a program getting this right this is Virgin Australia’s Velocity program. This seems fair.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40