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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Is this feature central to solving the most critical customer pain points identified in our strategic roadmap? By adhering strictly to its ERP roadmap, SAP ensures every update fits its vision while solving broad customer pain points. ROI Indicators to Measure: Will the feature reduce churn or attract new customers?

Feedback 391
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Cultural and ROI Challenges: Shifting a traditionally product- or sales-centric B2B culture to a customer-centric one takes strong change management. Employees may resist new CX processes, and leadership might hesitate without a clear ROI. Demonstrating the value of CX (e.g., Break transformation into manageable phases (e.g.,

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more.

B2B 339
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

The challenge lies in carefully evaluating feedback and determining whether a feature request should make it to your product roadmap or be declined. Gauge the ROI of the Feature Next, determine the potential return on investment (ROI) for the requested feature. I’d also love to hear your experiences on this subject.

Feedback 511
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Leveraging AI to Proactively Address Customer Needs: A Product Manager’s Guide

Win the Customer

This involves: Collecting comprehensive customer data: Gather data from various sources, including website interactions, mobile app usage, social media engagement, customer support tickets, and CRM systems. Conducting thorough cost-benefit analyses: Evaluate the potential return on investment (ROI) of each AI initiative.

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7 Reasons for Failure When Adopting a Customer First Strategy

C3Centricity

CEX #CRM #CustomerFirst #CustomerCentricity #Customer Click To Tweet. CEX #CRM #CustomerFirst #CustomerCentricity #Customer Click To Tweet. For more on project management I suggest reading the post “Getting to Yes: A 7-step Roadmap to Successful Project Management.” The initiative does not have a visible leader.

Strategy 246
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How to Master Post-Purchase Journeys 

Optimove

This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys. Many CRM programs, especially post-purchase journeys, often begin with a single channel. Use data to prioritize channels most likely to enhance customer experience and ROI. How AI is Transforming CDPs Download Now>> 1.