Optimove

JULY 29, 2021

Major sporting events present numerous challenges to online gaming and betting operators, especially when it comes to CRM. And so, last summer’s major challenge was cross-selling – keeping your mostly-sports players engaged while there are not many sports going on. But that was last year.

CRM 98

CRM Sports Strategy Entertainment 98

Optimove

MAY 27, 2021

Obvious alert: The more granular your CRM journeys are, the more personalized your marketing becomes. See, as you scale your CRM marketing, creating more and more elaborate customer journeys that account for every possible scenario in your customer’s relationship with your brand becomes humanly impossible. Let’s dive in.

CRM 98

CRM Customer Journeys Sports Touchpoint 98

Optimove

APRIL 21, 2020

Step 1 – Prioritize Your CRM Efforts. We call it the COVID-19 CRM Pyramid of Priorities. (we Step 2 – Define Each Slice of The CRM Pyramid. From retail store closures to certain products that are suddenly unavailable or gaming operators that no longer offer sports betting events. we can help!).

CRM 97

CRM Strategy B2C Ecommerce 97

InMoment XI

OCTOBER 29, 2024

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Custom Integrations The right customer loyalty software should also integrate with your existing CRM, POS, and other key systems.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Comm100

DECEMBER 10, 2024

Comm100s omnichannel customer experience platform and extensive CRM integrations helps unify all player data across channels, giving agents instant access to player history, preferences, and past interactions in one seamless view. Having a unified support solution will go a long way in helping you personalize interactions.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. OptiLive is a cutting-edge solution from Optimove that enables sportsbook operators to execute CRM-powered live sports marketing at scale.

Sports 59

Sports CRM Gamification Tips 59

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

Gamification 52

Gamification Engagement Sports CRM 52

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on. And we can help with that!

Sports 64

Sports CRM Strategy Examples 64

Optimove

FEBRUARY 5, 2025

The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.

Sports 69

Sports CRM Analysis Tips 69

Optimove

JANUARY 22, 2021

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, new CRM hack on measuring the right KPI and a deep analysis on JD Sports. CRM HACK: Measuring the Right KPI. CRM HACK: Measuring the Right KPI. 7 CRM COMMANDMENTS: JD Sports.

Sports 52

Sports CRM Analysis Measurement 52

Optimove

JANUARY 22, 2021

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, new CRM hack on measuring the right KPI and a deep analysis on JD Sports. CRM HACK: Measuring the Right KPI. CRM HACK: Measuring the Right KPI. 7 CRM COMMANDMENTS: JD Sports.

Sports 52

Sports CRM Analysis Measurement 52

Optimove

MAY 19, 2020

One league re-started this past weekend, the German Bundesliga, and the sports betting industry is bursting with excitement (and so are we). Is now the right time to turn the switch back on, and reactivate all your CRM plans? How did last week’s sports events affect the multi-product operators’ casino players’ trends?

Sports 119

Sports CRM Trends Analysis 119

Totango

MAY 7, 2024

That’s why we’ve made sure Totango + Catalyst sync seamlessly with Salesforce, for example, so that all the information on your customer accounts flows both ways between the CRM and your CS platform of choice. If you’re ready to drive measurable growth from your customer base, we’d love to talk to you.

Sports 103

Sports Sales Strategy Net Promoter Score 103

Optimove

FEBRUARY 1, 2024

Guide to Advanced Customer Segmentation Download Now >> CRM Lightning Talk # 2 – Euro 2024 Playbook: Win It All Without a Ball This pivotal talk, led by Jonathan Collins , Strategic Services Team Leader, is crucial for anyone interested in understanding the power of the 2024 UEFA European Football Championship in your CRM marketing plan.

CRM 69

CRM Sports Consulting Data 69

Experience Investigators by 360Connext

APRIL 23, 2024

Is this the same as Customer Relationship Management, or CRM? CRM is about managing the data and input from customers to help deliver on a Customer Experience Strategy. Often, CRM systems are the tools used to track important customer data and feedback metrics.)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences. Heres how to get started: 1.

Gamification 52

Gamification Multi-Channel How To Sports 52

Optimove

JUNE 1, 2020

Champion sports betting operators know that every game counts, and your CRM strategies should already be put in place to kick off a successful season. For example, one sports betting brand scheduled a campaign for five days after the first deposit was made by players. Great opportunities come to those who are ready to win.

Sports 98

Sports CRM Groups Loyalty 98

CSM Magazine

NOVEMBER 6, 2024

For instance, a gym franchise could host fitness events in the community or sponsor local sports teams. Tools like customer relationship management (CRM) systems, mobile apps, and loyalty programs make it easier for franchises to serve customers better. Example: A CRM system in a retail franchise can store customer purchase histories.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Optimove

SEPTEMBER 24, 2020

CRM Hack: Gamifying CRM Campaigns. Spice Up Your CRM Gaming Campaigns. The Best of Sports Betting Campaigns to Follow. CRM Hack: Gamifying CRM Campaigns. Spice Up Your CRM Gaming Campaigns. Here are a few quick CRM campaign ideas to implement right now (and a link to download more).

Sports 98

Sports CRM ROI Groups 98

InMoment XI

OCTOBER 4, 2024

CXM vs CRM: How They Differ? It’s easy to think of CXM and customer relationship management (CRM) as the same processes because they both offer a better understanding of customers through data. Customer Relationship Management (CRM) Definition CRM helps businesses understand customer profiles to increase sales and revenue.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Optimove

JUNE 24, 2024

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, announced today the opening of its office in Brazil. The post Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, Opens its Second Latin American Office in Brazil appeared first on Optimove.

Sports 40

Sports CRM Marketing Sales 40

NICE inContact

FEBRUARY 6, 2019

It is never a silo-ed operation, it is a team sport. Voice of the customer, analytics and AI-driven technologies are important add-on pieces in addition to core contact center and CRM systems. A successful CX organization tries to build a centralized view of CX; aligning different groups – Marketing, Sales, Service and beyond.

Net Promoter Score 137

Net Promoter Score Contact Center Average Handle Time Effort Score 137

Optimove

JULY 6, 2020

Optimove created PostFunnel Events Series to give the growing B2C CRM community a home and to facilitating insightful conversations about Relationship Marketing (while munching on great food). Betting on Sports 2019. Betting on Sports 2019. Betting on Sports 2019. Calendar and more info here. Upcoming Events.

Sports 90

Sports B2C Travel Conference 90

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Optimove

MAY 10, 2021

Using power measures in CRM enables marketers to generate hyper-personalized targeting and relevant communications with customers – at a sophisticated level. Remaining Bet Factor (Gaming/Sports). The post CRM Hack: The “Power Measures” You Must Know appeared first on Optimove. Strategic Services Team: services@optimove.com.

CRM 52

CRM Measurement Sports Video 52

Optimove

JUNE 3, 2024

Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving better results in a competitive market.

CRM 52

CRM Company Marketing Sports 52

Optimove

FEBRUARY 16, 2023

In  February ,   we returned the favor and recognized others for CRM excellence, holding our  2nd annual Heptagon Awards. This cutting-edge mobile marketing solution ensured our clients could execute a truly omnichannel CRM Marketing strategy without ever needing another platform.  Some numbers?

CRM 52

CRM Sports Marketing Apparel 52

Optimove

DECEMBER 16, 2021

We leverage AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of the highest impact – to the right customers, at the right time, and through the right channel. These are tasks no human can perform.

CRM 52

CRM Customer Journeys Multi-Channel Sports 52

SuiteCX

MARCH 2, 2015

My next task was to cancel our CRM service, InfusuionSoft, because it isn’t working out. After Health Net, I thought, “well this is a CRM tool, so I’m sure it will be much easier.” Customer retention is not meant to be a blood sport, folks. Is it time for wine yet? They even sent a well worded note with the confirmation.

Customer Journeys 140

Customer Journeys CRM Sports Customer Service Representative 140

Optimove

FEBRUARY 23, 2025

With that as a backdrop, this letter will cover the state of the CRM Marketing industry, Optimoves accomplishments in 2024, and a look ahead to 2025 and beyond. #1 Optimove Gamification: In 2024, we delivered AI-orchestrated gamification , a first to iGaming and Sports Betting operators.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

BlueOcean

DECEMBER 13, 2022

Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers. According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.”

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

Optimove

MAY 11, 2020

After two months of coronavirus-inflicted restrictions, and without any major sport event taking place, some European football leagues are making the first steps and returning to or lives. As a general concept, we split this ‘Return of Sport’ period into 2 – to ‘Short-term’ and ‘Mid-term’ periods.

CRM 52

CRM Sports Strategy Groups 52

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Lottery VS Casino in CRM. Optimove marketing data analysts compared CRM performance of Casino and Lottery brands. Are you ready to scale your CRM Marketing? Retention Rates.

CRM 52

CRM Brands Multi-Channel Sports 52

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 52

CRM Marketing Chief Customer Officer Entertainment 52