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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Scaling Empathy Through Technology Technology can scale empathy by personalizing interactions and anticipating client needs across global operations. How to Make it Actionable: Centralize Data with CRM Tools: Ensure consistent access to client insights across teams and regions. As mentioned in a previous article.

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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. For instance, by connecting CRM data with operations and logistics platforms, B2B companies can proactively manage client expectations, offer accurate order tracking, and anticipate issues before they impact the client.

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Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable

eglobalis

Organizations leverage these technologies aiming for efficiency, cost reductions, and enhanced customer experiences. However, despite notable advancements, AI remains significantly constrained by several technological, ethical, and customer preference factors.

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A Practitioner's Guide to Sustainable Customer Experience in the Contact Center

Start by making these 5 key changes: Work with your CRM. Focus on people, not technology. With the right environment, your contact center will transform from a necessary operation to a beacon of customer excellence for your company’s brand. Make conversations personal. Make conversations flow effortlessly.

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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Use quantitative tools : Leverage surveys, CRM data, and market analytics to determine whether a request is a widespread need. Example: When Salesforce received requests for deeper CRM integration, it didn’t simply respond to the enterprise client asking for it. Challenges: Vocal customers often overshadow silent majority preferences.

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Unicorns Dependency in CX – Here Is How You Avoid This “Trap”

ECXO

Leverage Technology, Automation, and Data-Driven Insights to Enhance Customer Service Incorporate technology and automation tools to streamline customer service processes. Chatbots, CRM systems, and AI-powered analytics can handle routine tasks, freeing up your team to focus on more complex issues.

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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

You don’t need the latest, greatest CRM technology or data visualization tools. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for.