ECXO

MARCH 6, 2025

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339

B2B Customer Journeys How To Effort Score 339

CX Accelerator

NOVEMBER 7, 2023

It was incredibly distressing to encounter a customer service representative who clearly couldn’t care less if I ever left my house again. A company might not be customer-centric if they… As I reflected on this experience, I realized that there were a number of indicators that this company might not be customer-centric.

Customer Centricity 316

Customer Centricity Company Airlines Net Promoter Score 316

eglobalis

MARCH 13, 2025

Cultural and ROI Challenges: Shifting a traditionally product- or sales-centric B2B culture to a customer-centric one takes strong change management. CEO, Chief Customer Officer, or Chief Experience Officer) who champions CX across the company. Break transformation into manageable phases (e.g.,

Leadership 234

Leadership B2B B2C Effort Score 234

ECXO

MARCH 11, 2025

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments.

B2B 311

B2B Strategy Customer Journeys Net Promoter Score 311

ECXO

NOVEMBER 26, 2024

Here are some strategies to build a more resilient and scalable customer experience. Build a Customer-Centric Culture Rather than depending on individual heroes to save the day, focus on building a customer-centric culture across the organization.

Self Service 334

Self Service Culture Training Analytics 334

eglobalis

JULY 25, 2024

This article explores the reasons behind this disparity, examining factors such as cultural differences, investment levels, regulatory environments, and innovation adoption rates. Cultural Differences and Consumer Expectations One of the primary reasons the USA excels in CX is the cultural emphasis on customer satisfaction.

Customer Experience 488

Customer Experience Customer Centricity Innovation Culture 488

ECXO

MARCH 5, 2024

Revolutionize Your Business with Customer-centric Solutions using Design Thinking As we sail through the digital age, organizations worldwide are riding the wave of digital transformation to enhance customer experience. This fosters a culture of innovation, which is crucial for staying competitive in the digital age.

Customer Centricity 294

Customer Centricity Competitive Advantage Innovation Customer Journeys 294

eglobalis

OCTOBER 14, 2024

Introduction: The Changing Landscape of CX Education Customer experience (CX) education has long relied on a model built around a set of 5-6 pillars. This approach is flawed because each company faces different customer challenges based on its industry, market, and operational structure.

Customer Experience 447

Customer Experience Customer Journeys Case Study Innovation 447

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values.

Strategy 453

Strategy Customer Experience Net Promoter Score Customer Centricity 453

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

“We are dedicated to becoming a customer-centric company.” HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. WHY is this idea of “customer-centricity” so challenging?

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

ShepHyken

OCTOBER 14, 2024

How do customer-centric OKRs help teams focus on the right tasks? Why is it important for businesses to align their objectives with customer-centric goals? How does measuring customer behavior contribute to better customer satisfaction? Organizations need to develop a culture of learning.

Customer Centricity 88

Customer Centricity Strategy Measurement Culture 88

ECXO

MAY 16, 2024

Customer-centric leadership – what does it mean? In an increasingly competitive world where customer needs and expectations are continuously evolving, the concept of “customer-centric leadership” has become a cornerstone for driving successful businesses.

Customer Centricity 207

Customer Centricity Leadership Customer Journeys Touchpoint 207

eglobalis

SEPTEMBER 11, 2024

When employees feel encouraged to share their thoughts without fear of judgment, they contribute to a culture where creativity thrives. Continuous Learning Cultivates Innovative Thinking: A company culture that promotes continuous learning and development is more likely to foster innovation. You can read it here.

Innovation 444

Innovation e-support Culture Customer Centricity 444

InMoment XI

DECEMBER 3, 2024

Customer experience (CX) is emerging as a significant competitive advantage for businesses. Customer-centric companies realize an 80% increase in revenue and report 60% higher profit than those that don’t focus on customer experience. Focus on a cross-functional approach to improving customer experiences.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

InMoment XI

DECEMBER 9, 2024

Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. But wellness culture can fuel health anxiety. The AI Debate: A CX Game-Changer or Trust-Buster?

Trends 195

Trends Self Service Roadmap Customer Centricity 195

ECXO

JULY 30, 2024

The Heartbeat of a Customer-Centric Organization – Part 2 In the first part of this article, we talked about Servant Leadership, its core principles, and the positive impact it can have on the organization. If you haven’t seen it, you can check it out here ( The Heartbeat of a Customer-Centric Organization – Part 1 ).

Customer Centricity 207

Customer Centricity Leadership Customer Satisfaction Culture 207

TechSee

NOVEMBER 27, 2024

By focusing on efficient service interactions, nurturing a customer-centric culture, and leveraging technology, we’ll outline how enterprises not only create a seamless and delightful customer experience but also drive business growth. Train employees to anticipate and meet customer needs proactively.

Customer Experience 124

Customer Experience Customer Centricity Net Promoter Score Culture 124

Blake Morgan

FEBRUARY 11, 2025

What does it take to scale customer-centric culture across an entire company? Employees are empowered to solve customer problems autonomously, creating a culture of trust and innovation. ” To learn more visit www.8CXLaws.com.

Customer Centricity 52

Customer Centricity Culture Wireless Guidelines 52

eglobalis

JULY 2, 2024

AI avoids survey bias by covering 100% of customers and addressing the tendency of survey respondents to be more positive about a company than non-respondents, which can vary by culture. Cultural and Regional Sensitivity : Ensure feedback methods and interpretations are relevant across diverse customer bases.

NPS 453

NPS Feedback Net Promoter Score B2C 453

Experience Investigators by 360Connext

NOVEMBER 5, 2024

Discover how aligning employee and customer experiences—starting with frontline involvement—can make change implementation smoother and align with organizational values.

Banking 143

Banking Customer Centricity Culture Communication 143

InMoment XI

MAY 23, 2023

Using a customer centric approach, Aegon has successfully enabled their teams to receive real-time feedback in order to drive change and as a result, are increasing customer satisfaction and accelerating growth. Aegon has taken the Connecting with Customers (CwC) roadshow to all locations and functions in the business.

Customer Centricity 195

Customer Centricity Culture Insurance Conference 195

ECXO

JULY 29, 2024

A truly effective CX strategy goes beyond basic customer interactions, integrating every aspect of the organization to provide seamless and high-quality customer engagement. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

ECXO

JUNE 11, 2023

Customer Experience = Seeing + Being + Doing Customer Centricity is the umbrella for concepts like Customer Experience, Customer Intimacy, Customer Advocacy, Customer Loyalty, etc. The purpose of a large multinational: “To put a Smile on our customers’ faces today and tomorrow.

Customer Experience 366

Customer Experience Customer Centricity Competitive Advantage Government 366

ECXO

JUNE 23, 2024

This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement. Next, it’s essential to establish a customer-centric culture within your organization. It should be a company-wide culture.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

eglobalis

JANUARY 28, 2025

My Take on The Commonwealth of Self Interest One of the chapters I read upfront covers a key point that many people miss all the time: “Customer Centricity is Not Enough.” Customer Centricity vs. Customer Engagement: Understanding the crucial differences and how both concepts can work together.

CRM 195

CRM Customer Centricity Customer Engagement Engagement 195

InMoment XI

OCTOBER 26, 2022

The keys lie in your customer data—and how you leverage it. 3 Necessities for Stand-Out, Seamless Customer Experiences in Retail. Integrate Data From Everywhere Into Your CX Platform Increase Experience Awareness Encourage a Culture of Commitment. #1: 3: Encourage a Culture of Commitment.

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. In the era of digital transformation and customer-centric strategies, organizations must shift toward a more collaborative and integrated structure.

Customer Journeys 443

Customer Journeys Culture Leadership Effort Score 443

eglobalis

SEPTEMBER 16, 2024

This includes regular touchpoints with sales and support teams who interact with customers on the ground. At the global level , customer journey maps must account for regional differences, ensuring cultural and market-specific nuances are considered. Change management is a critical component that should not be underestimated.

B2B 375

B2B Strategy Customer Experience Customer Journeys 375

eglobalis

JANUARY 7, 2025

Its customer-centric approach has enabled B2B companies to enhance product design, improve customer lives, and optimize experiences. Conclusion: Transforming B2B with Design Thinking Design Thinking is not just a methodology; its a mindset that drives innovation and customer-centricity in B2B environments.

B2B 288

B2B Company Customer Journeys Innovation 288

ECXO

JULY 23, 2024

The Heartbeat of a Customer-Centric Organization – Part 1 I’ve split this article on leadership into two parts because, you know, attention spans these days are pretty short! It is clear that the customer is king, right? Companies are realizing the importance of leadership styles that focus on the customer.

Customer Centricity 156

Customer Centricity Leadership Exceptional Customer Service Culture 156

ECXO

APRIL 18, 2024

He was a Customer Success Manager at a well-known company, “TechEase” A traditional company in the city that has been there for decades, working in the same way they have always worked. Though TechEase was renowned for its innovative products, it was infamous for its lack of customer-centric culture.

Customer Experience 314

Customer Experience Customer Centricity Chief Customer Officer Culture 314

Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

eglobalis

AUGUST 13, 2024

Compared to other cultures known for their innovation, such as the USA and Germany, Samsung’s pace of change is exceptional. The seamless integration of hardware, software, and services creates an ecosystem that customers find hard to leave. Customers trust Apple to deliver a consistently high standard of performance.

e-support 507

e-support Innovation Customer Centricity Loyalty 507

ECXO

JULY 10, 2024

This ensures a comprehensive evaluation of customer experience efforts, fostering continuous improvement. Companies like Tencent and Nestlé exemplify the integration of diverse metrics to drive customer-centric strategies and enhance relationships. Customer-Centric Culture : Valuing and acting on feedback at all levels.

Metrics 374

Metrics Analysis Feedback NPS 374