eglobalis

JANUARY 28, 2025

My Take on The Commonwealth of Self Interest One of the chapters I read upfront covers a key point that many people miss all the time: “Customer Centricity is Not Enough.” Customer Centricity vs. Customer Engagement: Understanding the crucial differences and how both concepts can work together.

CRM 195

CRM Customer Centricity Customer Engagement Engagement 195

ECXO

APRIL 18, 2024

He was a Customer Success Manager at a well-known company, “TechEase” A traditional company in the city that has been there for decades, working in the same way they have always worked. Though TechEase was renowned for its innovative products, it was infamous for its lack of customer-centric culture.

Customer Experience 314

Customer Experience Customer Centricity Chief Customer Officer Culture 314

Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

eglobalis

SEPTEMBER 16, 2024

This includes regular touchpoints with sales and support teams who interact with customers on the ground. At the global level , customer journey maps must account for regional differences, ensuring cultural and market-specific nuances are considered. Change management is a critical component that should not be underestimated.

B2B 372

B2B Strategy Customer Experience Customer Journeys 372

eglobalis

DECEMBER 4, 2024

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 414

B2B Culture Government Innovation 414

CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

Customer Centricity 150

Customer Centricity Exercises Customers Culture 150

Lumoa

FEBRUARY 20, 2018

At the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product and HR. At the same time, committed leadership is essential to implement a comprehensive customer-centric approach. Cross organizational silos. Found this useful?

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

eglobalis

MARCH 30, 2025

Likewise, cultural differences make survey responses inconsistent across regions; a neutral score in one country might indicate dissatisfaction in another. Low participation and bias further erode reliability: Busy customers often ignore survey requests, yielding low response rates skewed toward those with extreme opinions.

Survey 312

Survey Banking NPS Effort Score 312

Totango

MAY 15, 2019

Culture is defined by actions. It is a tangible presence customers can see and feel in the way you engage them, respond to them, and present the product. Creating the right culture within your enterprise is, therefore, a matter of giving employees the right customer success tools and establishing best practices for using them.

Customer Centricity 92

Customer Centricity Culture ROI Metrics 92

ProProfs Chat

APRIL 30, 2019

Shep Hyken offers valuable insights into the customer support domain and how to create a customer-centric culture in your organization. Here are the excerpts from his interview: Question: How to create a customer-centric business? Question: What is your take on customer support vs. customer success?

Customer Centricity 102

Customer Centricity Culture Customer Journeys Chatbots 102

Experience Investigators by 360Connext

JANUARY 18, 2022

One of the traits of successful organizational culture is how that intangible but important aspect of culture – how we want all employees to see who we are and where we fit in the world – needs to be “pervasive,” according to research published in the Harvard Business Review. I tend to agree.

How To 378

How To Customer Journeys Culture Training 378

ECXO

DECEMBER 25, 2024

Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value. Positive word-of-mouth: A memorable customer experience can turn happy customers into evangelists, reducing the cost of acquisition. Align marketing and sales strategies with customer-centric values.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ShepHyken

DECEMBER 11, 2023

Top Takeaways: The key to transforming companies into customer-centric organizations lies in adopting a customer experience mindset. True customer loyalty extends beyond transactional interactions and loyalty programs. Building authentic, emotional customer relationships can lead to loyalty and increased revenue.

Customer Centricity 90

Customer Centricity Culture Tips Loyalty Programs 90

eglobalis

SEPTEMBER 19, 2024

This article explores the core strategies that align employee motivation with both transformational goals and CX improvements, ensuring sustainable success for businesses. Fostering a Culture of Commitment When employees feel their work contributes to a greater purpose, they are more likely to engage fully with the company’s goals.

Customer Experience 295

Customer Experience Leadership Innovation Roadmap 295

Experience Investigators by 360Connext

NOVEMBER 2, 2021

They are extremely useful when it comes to: Customer Journey Mapping. Customer Service Blueprinting. Designing customer feedback strategies. Prioritizing improvements along the customer journey. Aligning the right Customer Success Manager or Customer Service Representative with the right customer.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Experience Investigators by 360Connext

DECEMBER 10, 2024

Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. But first, you need to define what success means for your current state to measure it in ways that will matter to your organizational leaders. Saying were customer-centric is not a strategy.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

Experience Investigators by 360Connext

MARCH 8, 2021

This is where understanding the right learning path for overall customer experience excellence can be very powerful. Let’s dig into some of the ways you can create the right environment for the right education to create a customer-centric culture. How do cross-functional leaders work together to address customer needs?

Customer Journeys 271

Customer Journeys Customer Experience Culture Customer Centricity 271

Lumoa

MAY 21, 2018

Most of the functions in an organization have something to do in improving the customer experience. You can see the very surprising results below. ." - Jeff Bezos , CEO at Amazon But hold on in there, marketing doesn't (and shouldn't) manage the whole customer journey alone.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Customers 305

Retently

MARCH 16, 2022

With new SaaS companies popping up every day and a customer-centric culture coming into play, there’s (understandably) some confusion about how to manage customer interactions. For many companies, the entire conversation takes place under the umbrella of Customer Support (or Technical Support). building advocacy

Customer Success 157

Customer Success Net Promoter Score Customers Customer Retention 157

Lumoa

JANUARY 9, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018?? Some hints: big data, omnichannel, personalisation, AI and organizational culture. trillion in assets recently said, “Today’s culture of quarterly earnings hysteria is totally contrary to the long-term approach we need."

Customer Experience 332

Customer Experience Competitive Advantage Omni-Channel Culture 332

InMoment XI

OCTOBER 23, 2024

Examples of Banks with the Best Customer Experience The growing emphasis on improving CX in banking has made it essential to adopt the right trends and tools. This created a customer-centric culture that increased its revenue by 5%. They also grew their number of customer accounts to three million.

Banking 195

Banking Customer Experience Effort Score Financial 195

Experience Investigators by 360Connext

AUGUST 20, 2024

The CEO gets on stage and announces a new mantra: We love customers! Leaders occasionally echo these messages and remind their team to be customer-centric. After a while, it’s easy for Sam to think a culture focused on customer experience was an aspirational idea at best. Let’s consider a different approach.

How To 282

How To Customer Journeys Customer Centricity Training 282

BirdEye

AUGUST 3, 2023

Improve customer loyalty Asking for feedback makes your customers feel valued. And if you take steps to improve customer success, your customers will feel like you care. This fosters more customer loyalty. Put the customer first, and everything else will fall into place.

Customer Satisfaction 98

Customer Satisfaction Customer Centricity Culture Effort Score 98

Totango

APRIL 28, 2021

Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to them, and present the product. Creating the right culture within your enterprise is, therefore, a matter of giving employees the right customer success tools and establishing best practices for using them.

Customer Centricity 71

Customer Centricity Culture ROI Metrics 71

InMoment XI

MAY 31, 2022

As customers go through the various stages in the sales funnel, they cross departments from marketing to sales to product to customer success and customer service. Define Customer Segments. The Customer Success Component. .” – McKinsey & Company. Gather a Cross-Functional Team.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

Team Support

SEPTEMBER 6, 2022

Raise your hand if you’ve heard that your business needs to be customer centric. Now raise your hand if your business is customer centric. Never even heard of customer centricity? Never even heard of customer centricity? 86% of customers are willing to pay more for a better customer experience.

Customer Centricity 98

Customer Centricity B2B eBook Culture 98

Experience Investigators by 360Connext

JULY 9, 2024

We unravel how customer success principles are reshaping B2C and B2B industries on this special CX Pulse Check edition of the Experience Action Podcast, with Jeannie Walters and special co-host David Sakamoto. Regis Hotel about the power of core values like transparency and collaboration in fostering a cohesive organizational culture.

Fashion 284

Fashion B2C Hotels Insurance 284

Retently

MAY 31, 2024

The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. Customer Success is the bridge between what your company does and what your customers need you to do. They offer a look into the minds of your customers and can shape the direction of your entire firm.

Customer Success 142

Customer Success Management Net Promoter Score Feedback 142

ChurnZero

NOVEMBER 26, 2024

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. For example, “Enterprise Customer Success Manager”.

Customer Success 52

Customer Success How To Insurance Culture 52

ShepHyken

SEPTEMBER 7, 2023

In fact, in a three-year study, companies that implemented a well-designed customer success program saw a 91% return on investment and more productive CX teams. What does a “well-designed customer success program” even look like? We’ll get into the specifics of customer success platforms later in this guide.

Customer Success 138

Customer Success How To Return on Investment Customer Centricity 138

C3Centricity

AUGUST 6, 2024

In 2023 I wrote a popular post covering the ten most common challenges businesses face when starting their journey to customer centricity. It is called “Top 10 Challenges Facing Companies When They Adopt a Customer-First Strategy.” times higher customer retention and 1.9 times higher average order value.

Strategy 156

Strategy Customer Centricity Culture Case Study 156

Totango

AUGUST 8, 2019

In his 2016 letter to Amazon shareholders , Bezos describes the preservation of this day 1 feeling as the biggest driver for pursuing a customer-centric approach. He believes customers desire “something better” and that your business needs to provide that kind of continued value. 3 Benefits of Customer-Centricity .

Customer Centricity 91

Customer Centricity Customer relationships Lifetime Customer Metrics 91

ClearAction

JANUARY 10, 2018

What is Customer Centricity DNA? What is customer-centricity DNA? And centricity means “being situated at the center; a position of central prominence or importance”. And centricity means “being situated at the center; a position of central prominence or importance”. Set yourselves up for success.

Customer Centricity 91

Customer Centricity Policies Customers Customer Experience 91

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268