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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Empowering Employees to Drive CX Innovation: A Comprehensive Path to Success and Growth.

eglobalis

This article delves into the significant ways employees influence innovation, providing a comprehensive analysis supported by ten key points. How Employees Impact the Ability of Your Company to Deliver a Better and Really Innovative Customer Experience All images are designed by DALL-E, with all rights reserved to ECXO.org.

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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Designed on DALL-E or MidJourney; all rights reserved to ECXOorg. Apple: Apple’s CX is renowned for its simplicity and intuitiveness.

e-support 512
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values.

Strategy 460
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

”—offers a narrow and momentary transactional perspective on customer sentiment. Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. This practice is echoed by thousands of companies around the world.

NPS 461
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

A truly effective CX strategy goes beyond basic customer interactions, integrating every aspect of the organization to provide seamless and high-quality customer engagement. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.

Strategy 380
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Example: Imagine a customer buying a piece of software from your company. Two weeks later, a sales rep follows up, not with another sales pitch, but with a helpful guide or a quick check-in to see if they need support. The customer feels cared for and is more likely to trust you with their future needs.

Sales 266