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This focus on what they can control—delivering a positive outcome for the customer—has helped Amazon maintain high levels of customer satisfaction. Zappos: Practicing Empathy Zappos is famous for its exceptionalcustomerservice, which is built on a foundation of empathy.
Also, optimizing customerexperience requires integrating all touchpoints and ensuring a seamless transition between them. Example: Zappos, a renowned online shoe retailer, offers exceptionalcustomerservice across channels. Example: Zoho, a leading software company, has a strong customer-centric culture.
Define your company’s core values and culture first. Rather than putting the guests/customers first, put your employees first. This sets up a triangular relationship: you take care of your employees, your employees take care of your customers, and your customers take care of your company. What is your role?
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