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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Governance mechanisms should be put in place early, led by leadership.

B2B 339
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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Drawing insights from reliable sources, including past articles on eGlobalis.com, this article delves into the benefits of experimentation for CX programs , covering multiple areas such as omnichannel services, technology, cultural adaptation and design. Strategic resource management is crucial for sustaining CX experimentation efforts.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. Demonstrating the value of CX (e.g.,

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B2B CX – Strategy & Business Alignment

ECXO

Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments. Example: If account managers are rewarded purely for new sales but not for customer retention , they may neglect existing customers , causing churn. If you enjoyed this read, connect with me on LinkedIn !

B2B 306
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. Feedback and complaint management tools are essential for promptly addressing customer issues.

Strategy 443
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. Feedback and Complaint Management Tools : Essential for promptly addressing customer issues. Aligning and transforming culture is an ongoing effort involving the entire company.

Strategy 380
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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

When leaders say this, what they really mean is, “We’re just getting started with customer experience management.” ” What is Customer Experience Management? Great customer experiences are the result of focused, intentional Customer Experience Management. What does Customer Experience Management Require?