Arizona Diamondbacks CEO Creates Fan-Centric Culture
Experience Matters
DECEMBER 22, 2014
I recently had the opportunity to hear Derrick Hall, CEO of the Arizona Diamondbacks , speak at the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. That’s why he implemented a customer service policy called FAWTSY (Find A Way To Say Yes). Financial efficiency. Fan experience.
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