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Data: The Most Essential Ingredient for an AI-Driven Experience Strategy

Hero Digital

Artificial intelligence (AI) in pop culture often imagines a futuristic world in which every car is self-driving and every home has a robot butler. We’ve become fairly sophisticated with ML-driven programmatic digital ad buying and chatbots now guide customers to their goals from conversations. Assess Your Current Data Practice.

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Net Promoter Score® 101: The Complete Guide

Lumoa

Keep in mind that NPS only becomes a truly valuable metric, if its “why”-question is properly collected, analysed and heard. The “why”-question is the golden source for your customer experience management. “ NPS has been a good metric to benchmark and help brands understand the overall outcome of their experience.