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It’s about ensuring that every moment of your customer’s experience is relevant and cohesive. In short, process mining can optimize aspects of CX, but it’s not the comprehensive approach required to deliver personalized, consistent experiences to each customerbased on the context provided by their unique experience with your company.
You can also bring in tools like customer surveys and UX research which can help you dig deeper and understand your customers’ priorities. Do your target customerscare more about certain things than others? Which of the typical customer journeys for your business hold the most personal importance for customers?
By analyzing cross-channel journeys, you can easily measure results, identify opportunities to improve customer experience and quantify the impact of CX initiatives. Based on this information, they decide to send a personalized email offer to those who view the credit card offer and then abandon their journey.
“The biggest mistake companies make evaluating and purchasing customercare software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. Very few companies actually extend the pipe to include critical customercare steps such as “CHECK-IN” or “ISSUE RESOLUTION”.
But this shift requires a holistic view of the customer journey, considering both the self-service experience and the outcomes of the live agent conversation across the contact center. But Carson pointed out that most of the time, companies are using customer survey data to make their decisions.
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