Remove Customer Base Remove Customer Change Remove Sales
article thumbnail

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

Brands that focus on developing personal relationships with customers and driving engagement across their lifetime are better able to win, serve and retain customers. Advocate marketing, along with stronger customer success programs, ensures we can do that.”. Companies can benefit from ad-hoc acts of customer advocacy.

B2B 99
article thumbnail

The next generation: Leveraging customer success to drive value

Totango

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Best Practices to Ensure Customer Success During COVID-19

CSM Practice

Recent research by Gainsight has shown that 65-80% of companies are on a hiring freeze for the next few months, 30-45% have halted hiring indefinitely, and 60-70% of sales leaders polled reported a delay in sales cycles. These numbers are an indication that sales are slowing down. 5. Encourage Productivity.

article thumbnail

Breaking Adoption Inertia: How to Get Teams to Stick with New Software

ChurnZero

For instance, Sales doesn’t use a support system and call recording isn’t a priority for Development. Because in your line of work as a Customer Success professional, your context is always changing. Customers come and go. Your customer base diversifies and expands. Customer Success Around the Web.

article thumbnail

[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.

article thumbnail

The four CX pillars that every Customer Success leader should know with ChurnZero Chief Customer Officer Abby Hammer

ChurnZero

As your team changes, as your customers change, as your product changes, you have to adapt to that. What looked like success for a ChurnZero customer three years ago, would be a horrifically unhealthy customer now. Sales has ops, no one questions it. Like, sales gave us another meh customer.

article thumbnail

10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

AMs tend to be sales-focused. Customer Success Managers, on the other hand, should focus on the customer’s goals and what’s bringing the customer the most value. Too often, however, customers perceive CSMs to be more interested in making sales than in driving their success. Consider the compensation.