Currency Alliance

DECEMBER 19, 2022

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. Few travel companies have a problem with the quantity of data, but given the many business units in a typical travel company, getting all the right data into a single, logical repository to let AI do its job, remains elusive.

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Currency Alliance

AUGUST 15, 2024

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

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Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. Of course, this is a huge problem for travel suppliers and merchants because only their top 20% of frequent customers remain active.

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Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. Consistency is key. OPTIMIZE LOYALTY LEADERSHIP.

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Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue.

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Loyalty Trends Innovation Loyalty Programs 52

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods.

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Marketing Social Media B2C Advertising 65

ChurnZero

APRIL 27, 2021

Companies that grow rapidly often have shorter sales cycles, can leverage a high velocity inside sales model that does not require travel, expensive meals, and golf to close a sale. Your customer base, and therefore revenue need to be recurring as well. Customer Success Around the Web.

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Customer Success Metrics Net Promoter Score NPS 98

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do.

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Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 1, 2017

Let’s convert the portion of these points that represents bad liability into good liability, get the customer engaged, and then profitably get the liability off the books! However, today, we think enlightened executives realize that expiring points represent frustrated and depresses overall loyalty program ROI.

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Loyalty Loyalty Programs ROI Brands 45

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. To earn $25 in points/miles at 1%, the customer must spend $2,500 per year. travel or luxury goods). This has not gone unnoticed by non-travel brands. billion (USD).

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Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 13, 2018

The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. share of overall budgets was allocated to marketing personalization[iv], particularly in the biggest loyalty sectors: travel, hospitality & retail. The evolution of loyalty marketplaces. 2018 saw a 14.2%

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Loyalty Trends Loyalty Programs Rewards Programs 45

Experience Matters

APRIL 7, 2015

We brought the industry’s first customer engagement hub to market. The 2014 launch of Horizons Version 18 introduced Confirmit SmartHubTM, the industry’s first customer engagement hub that enables businesses to capture, analyze and respond to customer and market feedback across multiple channels and sources in real-time.

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Groups Multi-Channel Omni-Channel CEM 120

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. The ‘four M’s’ that enable loyalty redemptions.

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Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Motivation. Management.

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Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

Correctly managed, your loyalty program can be the antidote to the wastage of other forms of offline or digital marketing: a tightly-run, carefully measured profit center that optimizes ROI. Higher points value for customers; bigger profits for brands. The value given to customers is not the same as the cost of the points.

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Loyalty Loyalty Programs How To Hotels 40

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

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Customer Experience Consulting Multi-Channel Leadership 132

Pointillist

MAY 23, 2018

Journey discovery reveals how many customers were converted on a new credit card offer after a personalized email, having ignored the offer at first. Real-time personalization is a way to automatically deliver tailored content to each customer based on demographic, firmographic and behavioral data. Real-time Personalization.

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Customer Journeys Analytics How To Touchpoint 90

John Paul

JULY 26, 2018

Brands and companies who pay for customer loyalty strategies such as concierge on behalf of their customer or employees, will see services like this emerge as a scalable option for larger groups of people, and those who have invested behind the high-touch service will see increased ROI. ABOUT JOHN PAUL.

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Technology Hospitality Hotels Loyalty 45

Magellan Solutions

FEBRUARY 24, 2022

A tried and true way to keep your firm’s cash flow steady is to keep a steady ROI. Turning visitors to your website into paying customers is very important to the success of your business. Travel & Tourism. $ It is best to make sure you understand what your business needs first. How Much Do Companies Pay For Leads?

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Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Most retail programs may have only 15-25% of total customers active in their loyalty program.

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Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation. Most retail programs may have only 15-25% of total customers active in their loyalty program.

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Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

Customers understand this, and they have demonstrated they are willing to allocate share of wallet and share their data in exchange for the value of greater personalization, recognition and positive experiences. travel (Budget car rental, Velocity). That makes your program seem a lot more worthwhile to people who aspire to travel.

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Loyalty Programs Loyalty How To Hotels 52