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Leveraging Data to Unlock the Power of Personal Customer Service

Kustomer

In this blog, we explore: The importance of using personalization in customer service How to create data-driven personalization The benefits of data-driven personal customer service Personal customer service examples Why Is It Important to Use Personalization in Customer Service?

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. This demonstrates how relatively modest investments can help you tap into a much wider customer base. Engaging employees. The results were impressive.

Loyalty 52
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AI in loyalty marketing

Currency Alliance

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery.

Loyalty 52
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customer insight to drive better customer outcomes. Arie Goldshlager – Customer Strategy, Customer Analytics, Innovation Consultant.

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Changing How Timeshares Think About Customer Acquisition

North Highland

New leads came easily, and an aggressive customer identification and acquisition process wasn’t always necessary. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment. Customer experience is priority number one.

Travel 45
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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

By 2025, strive to: get 70-80% of customers active in the loyalty program. have partners in every spending category, to influence customer behavior across the market and capture really insightful data. Most loyalty programs target highly-frequent customers, as they are the most profitable (such as business travellers).

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Customer singular. Why should investing in loyalty be different?