Innovators break the mould, at the 2020 Loyalty Magazine Awards
Currency Alliance
JUNE 16, 2020
As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. Great service in unexpected places.
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