ECXO

JUNE 11, 2023

The way to differentiate is through a superior experience rooted in helping customers use products and services to achieve their business goals and overcome their challenges. Buyers are also often seeking a strategic partnership and thought leadership to help them solve their biggest problems. How have journeys changed since Covid?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

Customer Bliss

JUNE 6, 2018

As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. The purpose is to shift to a simple understanding of the overall success achieved when a company earns customer-driven growth.

Strategy 193

Strategy Customer Journeys Chief Customer Officer Leadership 193

Heart of the Customer

SEPTEMBER 25, 2014

Kelly recently ran a journey mapping workshop that serves as a great case study for how customer experience tools can be used for internal clients as well as external. A quick refresher: Journey mapping is an exercise to understand your customer’s true steps, as well as the emotions that actually make up that journey.

Customer Journeys 88

Customer Journeys Case Study Government Study 88

ECXO

JANUARY 21, 2025

The company dismissed it as a fluke, blaming overly picky customers. Loyal Customers Begin to Leave For years, Apex had a loyal customer base who swore by their gadgets. Clara, a long-time fan, was one such customer. Aim to minimize friction at every stage of the customer journey.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Gainsight

DECEMBER 18, 2024

Imagine knowing that a customers usage has been steadily declining or deviating from expected behaviornot after they cancel, but before they become a churn risk. You can even look at aggregate trends across your customer base, instead of the single account views typically used in a CRM.

CRM 52

CRM Customer Journeys Sales Customer relationships 52

Customer Bliss

FEBRUARY 13, 2018

Josh’s passion for understanding what brands mean to people steered him into a career where he was able to impact how customer service and customer experience affects the relationship with the end consumer. Present the Customer Experience Story to Leadership. Assess the Work to be Done and Focus.

Leadership 141

Leadership Customer Experience Customer Service Call Center 141

ShepHyken

DECEMBER 9, 2022

He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success. And in today’s digital age, customer service is now more important than ever before. What do customers expect from contact centers? . The takeaway?

Customer Journeys 125

Customer Journeys Brands Sales Contact Center 125

ECXO

MARCH 5, 2024

IBM, a tech giant, reported a significant return on investment after employing Design Thinking in their customer journey. It resulted in faster time to market, improved user experience, and ultimately, a happier customer base. They should foster a culture of innovation, collaboration, and customer-centric thinking.

Customer Centricity 294

Customer Centricity Competitive Advantage Innovation Customer Journeys 294

eglobalis

JULY 2, 2024

By understanding customer concerns in real-time, businesses can shift from reactive to proactive strategies. Effective leadership necessitates leveraging real-time service data and AI to gain a comprehensive view of the customer journey and sentiment upfront.

NPS 450

NPS Feedback Net Promoter Score B2C 450

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so!

Customer Journeys 104

Customer Journeys Customer Success Exercises B2B 104

Lumoa

MAY 21, 2018

In the new world, that inverts." - Jeff Bezos , CEO at Amazon But hold on in there, marketing doesn't (and shouldn't) manage the whole customer journey alone. Top leadership Top leadership (C-Suite leaders and senior management) should set and communicate a clear customer centric vision, set targets and follow them up.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Customers 305

Retently

MARCH 11, 2025

Key Takeaways Reviewing and analyzing customer feedback is a daily priority CX Managers track reviews, surveys, support tickets, and returns to spot patterns and escalate critical issues. Monthly presentations for leadership , highlighting CX-driven improvements and business impact. Make every interaction feel effortless.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Horizon CX

DECEMBER 1, 2023

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

Customer Journeys 130

Customer Journeys Customer Centricity Automotive Fashion 130

ChurnZero

MARCH 22, 2023

There are three foundational areas of CS where I see teams miss the mark: customer segmentation, journey mapping, and team structure design. Both the customer experience and cost control are key parts of a solid success program. There are endless ways to split up your customers.

Customer Journeys 97

Customer Journeys Customer Success Touchpoint Financial 97

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer.

Customer Engagement 115

Customer Engagement Customer Journeys Engagement Strategy 115

Experience Investigators by 360Connext

AUGUST 26, 2020

But as anyone who’s been doing this work knows, customer experience requires so much more than great intentions. In practice, customer experience is messy and complicated: It requires leadership, vision, and strategy. Related: To Master Customer Experience Strategy, Master CX Mindset. Confirm your leadership goals.

Net Promoter Score 143

Net Promoter Score Leadership Customer Journeys Metrics 143

PeopleMetrics

FEBRUARY 21, 2023

Picture this: your customer experience (CX) team has gone through your customers’ feedback, identified regular pain points in the customer journey, and found solutions to reduce friction and retain more customers. Chances are that the change in customer needs wasn’t actually sudden but a gradual shift.

Customer Journeys 117

Customer Journeys Customer Experience How To Net Promoter Score 117

ClientSuccess

DECEMBER 7, 2021

Here are six winning customer journey survey strategies to introduce to your customers this year: 1. The post-sales survey collects customer feedback and input to ensure that salespeople – and the processes they use – set proper expectations during the sales process. Make the most of your customer survey strategy.

Customer Journeys 83

Customer Journeys Survey Strategy NPS 83

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Customer Bliss

DECEMBER 8, 2017

These stories come from CCOs who have faced numerous challenges, yet persevered in pushing their metaphorical “rock up the hill” by uniting their leadership teams, working through challenges, and ultimately achieving success in doing so. Build Customer Listening to Align to the Various Stages of the Customer Journey.

Net Promoter Score 203

Net Promoter Score Chief Customer Officer NPS Guest Experience 203

ShepHyken

MARCH 12, 2021

Even though you may want to increase your customer base during the revival phase, retaining the loyal ones is vital to sustenance. Businesses must keep in mind that they can easily lose their existing customers in the chaos that has ensued over the past few months. Going the extra mile.

Strategy 152

Strategy Self Service Customer Journeys B2B 152

Lumoa

JUNE 30, 2022

Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you. It creates one main challenge: Are the insights you gain from tickets representative of your customer base? Pick one area and make a change to the customer experience.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

Experience Investigators by 360Connext

APRIL 23, 2024

If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey. Customer Experience Management (CEM) is a strategic approach that focuses on proactively designing and delivering the entire customer journey to meet or exceed expectations.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Kayako

AUGUST 7, 2019

Everything needs to gel together well, and connect to tell a story that the customer can understand and appreciate. . Why mapping the Customer journey is important for stellar Customer Experiences. But how can a customer understand the story you’re trying to tell? . 1) Awareness. a need or a want).

Customer Experience 187

Customer Experience How To Comparison Customer Journeys 187

ChurnZero

OCTOBER 10, 2024

As a discipline that’s shifting from new to established, customer success is facing some interesting headwinds right now. This is pretty universal, but the new Customer Success Leadership Study found that two-thirds of CS teams’ purchasing is delayed by three months or longer. So quick PSA: you must segment your customer base!

Customer Success 52

Customer Success Leadership Study Metrics 52

Lumoa

APRIL 24, 2018

Companies need to employ multiple sources of information to tell the story of customers lives. The maturity of the organizations ability to use this rich information and leadership greatly determine the outcome of this or any listening system truly driving culture change that leads to improved customer and employee experiences."

System 317

System Effort Score NPS Net Promoter Score 317

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer.

Customer Engagement 91

Customer Engagement Customer Journeys Engagement Strategy 91

Retently

MARCH 17, 2025

Perfect for CX managers, operations, and leadership teams who need strategic insights to optimize operations and refine policies. Key Metrics to Include: CSAT/NPS Trends : Did customer satisfaction shift? Useful for leadership, c-suite, stakeholders , and annual strategy meetings. The result? Where Does the Data Come From?

Report 90

Report How To Effort Score NPS 90

Customer Bliss

MAY 26, 2016

In 1984, as I lead the customer experience strategy at Lands’ End, I helped map the company’s customer journey and identify 267 touchpoints, narrowing that list down to the key 15 that were most critical to our customers. How to Build Your Customer Driven Growth Engine. Now the message has finally caught on.

Chief Customer Officer 141

Chief Customer Officer Customer Experience Social Media Return on Investment 141

ijgolding

MARCH 22, 2017

All business have taken necessary measures, so that customers become loyal, provide repeat business, and advocate their products & brand – thereby increasing the customer base. This has forced the businesses to provide differentiation at various touch points of customer journey, especially customer support.

Omni-Channel 204

Omni-Channel Customer Experience Multi-Channel e-support 204

CX University

JANUARY 2, 2025

If your competitors adapt faster to meet customer demands, you risk falling behind or being overstretched to keep up. Success hinges on meeting the expectations of an increasingly empowered customer base that demands immediacy, personalization, transparency, reliability, trust, and innovation.

Customer Journeys 52

Customer Journeys Customer Centricity Culture Innovation 52

InMoment XI

MARCH 6, 2024

The best customer experience quotes can be a great source of inspiration for leadership teams and entire organizations looking to drive their CX transformation. Companies should listen in real-time to customers across multiple touchpoints and channels, as well as provide immediate responses to customer feedback.

Customer Experience 195

Customer Experience Social Media Customer Centricity Feedback 195

Customer Guru

AUGUST 21, 2018

Kristina is a customer experience expert and host of “The Customer Experience Podcast for Business Leaders”, a podcast series for motivating C-Suite and leadership teams in improving customer experience. Marketing and thought leadership programs. Kristina Evey Follow @KristinaEvey. Nancy Porte.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

ijgolding

AUGUST 12, 2018

These words are without question, directly applicable to the outcome of any experience as customer has with an organisation. All experiences a customer has contain three component parts: FUNCTIONAL – does the customer journey do what customers want? ACCESSIBLE – how easy is it for customers to do what they want?

Customer Journeys 185

Customer Journeys Customers Airlines Social Media 185