Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Wired and Dangerous

JULY 23, 2018

Lifeguards, the bus schedule, and the spotlessness of a hospital room are all obvious artifacts of promises waiting to be kept. Today’s customers are more powerful than ever and they are more fickle than they have ever been. One of the key elements in any customer relationship is trust.

Customer Journeys 70

Customer Journeys Hospitality Customer relationships Customers 70

Wired and Dangerous

DECEMBER 14, 2016

Lifeguards, the bus schedule, and the spotlessness of a hospital room are all obvious artifacts of promises waiting to be kept. Today’s customers are more powerful than ever and they are more fickle than they have ever been. One of the key elements in any customer relationship is trust.

Customer Journeys 70

Customer Journeys Hospitality Insurance Customer relationships 70

Opinionator

MARCH 10, 2021

Specifically critical when determining a customer’s needs and tastes, and if the business is delivering on them. It can also help improve the services and products and develop strategies for customer loyalty. This seems like a waste of an opportunity to improve customer relationships and customer loyalty.

Feedback 87

Feedback Guest Experience Hospitality Customers 87

Customer Guru

AUGUST 21, 2018

John is an “Ex-Disney Guy” and Customer Experience Coach. He is a leading contributor to Tourism, Hospitality and Service Industries alike. John is consistently helping his clients create a magical customer experience like Disney. He specializes in customer experience strategies, customer service engagement, and loyalty.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

LoyaltyPlus

OCTOBER 19, 2018

In today’s retail market, there is no mistaking the value of the loyalty programme. LoyaltyPlus offers services ranging from loyalty business design (including actuarial financial design) to custom software development and specialised hosting needs. Customer loyalty has proven value in today’s market.

Retail 40

Retail Airlines Comparison Hospitality 40

SurveySparrow

JUNE 20, 2023

It encompasses the quality of assistance, the efficiency of problem-solving, and the courtesy and professionalism of customer service representatives. A positive customer service experience plays a crucial role in building customer loyalty and fostering long-term business relationships.

Examples 52

Examples Customer Service Customer Experience Exceptional Customer Service 52

Happy or Not

NOVEMBER 1, 2023

The Happy Index often serves as the default reporting option when businesses seek a quick and reliable measure of customer happiness that can be used to make data-driven, informed decisions to improve operational performance and boost loyalty and revenue. Are you focused on long-term loyalty and recommendations? What is CSAT?

Net Promoter Score 36

Net Promoter Score NPS Effort Score Customer Satisfaction 36

InMoment XI

MAY 14, 2022

This concept is derivative of social identity theory and describes “an active, selective, and volitional psychological process in which customers compare their own identity to that of the company and identify with the company if it can fulfill one or more self-differential needs.” And that’s where true brand loyalty is born.

Brands 493

Brands Loyalty Retail Competitive Advantage 493

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers. Analyzing “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

CSM Magazine

MAY 19, 2023

They use data gathered from customer interactions to pinpoint areas for optimization, making data-driven decisions that improve various aspects of a customer’s journey – from initial discovery, through purchasing and support, to long-term loyalty and brand advocacy.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

customer sure

NOVEMBER 4, 2014

But when they spot real, honest commitment to innovation, there’s a high level of loyalty. ” Close customer relationships – an even bigger achievement. They’re a very savvy bunch. Discerning and they can sniff out fake innovation very quickly. Evolution over time of Proper’s values.

Customer relationships 97

Customer relationships Innovation Customers Consumers 97

SurveySensum

JULY 14, 2020

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

John Paul

JULY 26, 2018

To stay relevant, concierge and customer loyalty companies must speed up the pace of innovation and adopt new strategies, while also striking the right balance between dedicated human interaction and digital automation. Internet of Things (IoT) & Blockchain.

Technology 45

Technology Hospitality Hotels Loyalty 45

BirdEye

OCTOBER 27, 2020

Customer loyalty is now earned by delivering memorable experiences and forging genuine connections. Studies show that customer experience drives over two-thirds of customer loyalty , outperforming brand and price combined. Higher loyalty then leads to higher revenues. Cons of customer satisfaction score.

Net Promoter Score 97

Net Promoter Score Metrics Measurement Effort Score 97

ShepHyken

JANUARY 4, 2024

He shares five practical strategies businesses can use to increase customer retention rates. Including perks like loyalty programs — where customers can earn a discount after a number of uses — can further reduce customer churn rates and increase your customer lifetime value.

Loyalty 65

Loyalty Strategy Customer Retention Social Media 65

ProProfs Chat

AUGUST 8, 2019

But you need to know that good customer service stories aren’t made in a day or two. Understand this, big names of each sector have worked for years to build a loyal customer base. By learning about every customer, their pain points, what they really expect and how they wish to see themselves when approaching a brand.

Customer Service 51

Customer Service How To Airlines Omni-Channel 51