Remove Customer Base Remove Customer relationships Remove Leadership
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Enabling Customer Revenue Growth and Competitive Advantage While cutting costs preserves value, growing revenue creates new value often more compelling in strategic B2B decisions. McKinsey & Company , March 23, 2023. link] Almquist, Eric, Jamie Cleghorn, and Lori Sherer.

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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Here, we provide an overview of their corporate structures, leadership, and financial performance. Apple: Apple’s brand loyalty is legendary.

e-support 509
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. By understanding customer concerns in real-time, businesses can shift from reactive to proactive strategies.

NPS 456
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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators by 360Connext

AI has become a staple in major customer interaction platforms, from feedback mechanisms to customer relationship management systems (CRMs). Its role in facilitating quicker, more effective customer feedback interpretation and influencing overall customer experiences cannot be overstated.

Analysis 270
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Want to Improve Your Customer Relationships and Bottom Line? Put Yourself in Your Customers’ Shoes Says CCO at Rigor

Customer Bliss

“The experiences start from the beginning; the customer has to start feeling that empathy from the beginning when they are prospects,” says Francis Cordón , the first Chief Customer Officer at Rigor. Put Yourself in the Shoes of Your Customer. How can a vendor be more valuable?