Remove Customer Base Remove Customer Retention Remove Infographics
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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. It is easier and also cheaper to retain existing customers than onboard new ones.

Strategy 195
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4 Reads That Will Help You Prove CX ROI

InMoment XI

Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition. A well-built voice of customer (VoC) program enables organizations to anticipate what new customers are seeking in a brand and thus be ahead of the curve. 2: Customer Retention.

ROI 195
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Guest Post: Why You Should Rethink Your Customer Service Goals

ShepHyken

She shares 5 customer service strategies that improve customer retention. People may cut companies some slack if a product doesn’t quite work as expected, but only when the customer service experience makes up for these missteps. . What’s the main reason that customer service is so important?

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Why You Struggle To Meet Your Business Objectives (And how to Crush them)

C3Centricity

In order to grow, you need to both maintain your current customer base, as well as attract new ones. It is well documented that it costs a lot more to acquire a new customer than it does to keep one. And yet most organisations continue to spend more on acquisition than retention. They reported a 3.1%

Meeting 120
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How To Best Utilize Content Marketing To Gain Consumer Loyalty

Second to None

The idea behind this type of marketing is if the potential customer is consistently and continually provided with content that is both interesting and useful, the end result will be the consumer will purchase the service or product. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61
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5 Top Customer Service Articles For the Week of June 12, 2016

ShepHyken

The Top 8 Customer Experience Trends in 2016 (Infographic) by David Younger. The Service Manager) From leveraging self-service tool for personalisation to embracing an omni-channel customer servicing, here are eight trends in customer experience that are going to be relevant to most businesses in 2016.

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The role of emotions in CX and how you can use them to design better experiences

ECXO

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.