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As we embark on the New Year, now is the perfect time to catch up on Gainsight’s CustomerSuccess resources from 2020. We compiled our best CustomerSuccess resources from last year, from blogs to ebooks to webinars and podcasts. Launching CustomerSuccess. CustomerSuccess Team Management.
As CustomerSuccess professionals you might find yourself building out something completely new at your organization, or just trying to break the status quo on what’s been done in order to help drive growth and expansion for your SaaS organization. Top five CustomerSuccess resources brought to you by ChurnZero.
Now, the day is finally here – your team is finally implementing your new customersuccess platform. Making the decision to invest in a customersuccess platform shows that your organization is 100% dedicated to the long-term success and growth of your customerbase. . First of all, congratulations!
Any customersuccess leader worth his or her salt isn’t making strategic, department-wide decisions based on gut feelings. Instead, customersuccess leaders lean on hard numbers, insights, and data to help steer their team’s decision-making. Did they achieve these outcomes?
Measuring customer experience (CX) requires a layered approach that can include in-depth user interviews and gathering data at key points of contact, as well as tracking metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). Customers who are promoters score 9 or 10.
Taking a one-size-fits-all approach to customer engagement isn’t the best strategy. Every customer is different. Some might expect increased hand-holding from you and your CustomerSuccess team. That’s why customer segmentation is a great tactic to lean on. What are Some CustomerSuccess Segmentation Models ?
A little bit of gratitude can go a long way in building a loyal customerbase. In conclusion, writing an effective customersuccess follow-up email is about personalization, clarity, value, and gratitude.
Against the backdrop of wild economic uncertainty, CustomerSuccess has been the failsafe of SaaS businesses that were blindsided by pandemic-induced churn and contraction. With CustomerSuccess demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.
There are an overwhelming amount of metrics that you can measure to track customersuccess. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customersuccess metrics. Did they achieve these outcomes?
Vectors by Vecteezy As the growth of your business accelerates, you may face a difficult decision: when and how to scale up your customersuccess team. Scaling up at the right time with the right approach ensures that customers get the support they need while reducing burnout in your organization.
Over the next month, I will be writing about the customersuccess metrics that top organizations use to measure the performance of their customersuccess strategies and team execution. The metrics I will cover are applicable to customersuccess departments and also to your entire company. Let’s get started.
20 CustomerSuccess Predictions for 2020 . T hat’s why we asked some of the top CustomerSuccess (CS) leaders to share their industry predictions for 2020. Vanessa Hannay , Director of CustomerSuccess, Muck Rack . Making customers happy is no longer good enough. . . The year was 1909.
As CustomerSuccess professionals you might find yourself building out something completely new at your organization, or just trying to break the status quo on what’s been done in order to help drive growth and expansion for your SaaS organization. Top five CustomerSuccess resources brought to you by ChurnZero 1.)
However, a lot of touchpoints might remain unexamined, causing missed opportunities to improve customer relationships in the long-term. To create a customer-centric organization , a CCO will: Work with billing and other business departments to improve customer interactions. Lead the creation of new CustomerSuccess initiatives.
I’m excited to continue on with our blog series on customersuccess metrics. In our last post on this topic, we covered the top four categories of customersuccess metrics. The topic I will cover in this blog is on the top five customersuccess health metrics. CustomerSuccess Health Metrics.
Looking back at our CustomerSuccess predictions for 2020 , I can’t help but wonder if our CEO, You Mon Tsang, was gazing into his own crystal ball. Before the pandemic hit, You Mon predicted that CustomerSuccess would undergo its first pressure test. “Be Partner success will be a growing need in 2021.
How to Nail Implementation and CustomerSuccess Handoffs. As a deadline-driven team, Implementation fiercely adheres to project start and completion dates (for their sake and the customer’s). But issues arise when project handoffs occur at a less-than-ideal time for the next in the line of customersuccession.
If there is one lesson that SaaS organizations learned during the last year, the importance of a loyal customerbase can not be overstated. During a year where many companies had to make complex strategic decisions, and new sales weren’t exactly flying in at a rapid pace, existing customer accounts helped keep the lights on.
Taking a one-size-fits-all approach to customer engagement isn’t the best strategy. Every customer is different. Some might expect increased hand-holding from you and your CustomerSuccess team. That’s why customer segmentation is a great tactic to lean on. What are some CustomerSuccess segmentation models ?
If you’ve been paying attention to our content the last few weeks, you know Gainsight is excited about our 10 New Laws of CustomerSuccess. Of course, we know not everyone is as enthusiastic about the 10 New Laws of CustomerSuccess. As our Chief Customer Officer Kellie Capote put it, the impact was “ squishy ” at best.
What is a Customer Advisory Board (CAB)? A Customer Advisory Board (CAB) is a powerful tool for SaaS companies to maximize customersuccess. It helps drive better relationships between customers and the company, ensure customer satisfaction, and increase loyalty. Find customer champions.
Work Cross-Functionally During SaaS Customer Onboarding. Customer onboarding doesn’t only have to stay within CustomerSuccess. One cross-functional relationship that absolutely cannot be ignored when it comes to SaaS customer onboarding is the relationship between Sales and CustomerSuccess.
To help you do that, we created the SaaS Durable Growth Kit for CustomerSuccess , a collection of insights and proven strategies from Gainsight executives that shifts the conversation from “what now” to “what’s possible.” . Capote shares five key points of advice for SaaS customersuccess leaders: .
In this recorded webinar, Dave Blake, CEO/Founder of ClientSuccess discusses a customersuccess maturity model that will help you build, scale, and optimize a high-impact team and culture of customersuccess. The webinar is called “The CustomerSuccess Maturity Model” You can request the recorded version here.
Please download our CX Predictions for 2022 ebook for our full report. Customer experience programs are far more than surveys. Surveys will always play a part in customer experience. Additionally, certain keywords could automatically generate an alert in the customersuccess Slack channel for further investigation.
Surveys serve a twofold purpose: they give your team a better sense of understanding when it comes to areas of opportunity and growth within your organization and make customers feel as though their input and opinion is greatly valued (which it should be!). The customersuccess survey. Toolkit: How To Build Customer Loyalty.
Welcome to our blog series CSM from the Trenches, a community for frontline CustomerSuccess Managers (CSMs) that discusses trends, best practices, and advice for the frontline. Being on the CSM frontline allows us to directly influence the success of our clients. I love that; as our clients are successful, we’re successful.
It’s also imperative that companies know which support channels work best for their business model and are most useful to their unique customerbase. Current trends in customer support show that 79% of customer case submission is happening via digital channels. Interested in learning more?
Yesterday, March 19th, the 2018 MindTouch Top 25 Influencers and the Top 100 CustomerSuccess Strategist list was announced. I know that Ari Hoffman, Marisa Delao, and many others worked really hard to bring to light the “Top CustomerSuccess Strategists of 2018”. Advice from the Best CustomerSuccess Leaders.
Every SaaS organization needs Customer Support and CustomerSuccess functions. Michael spent the last five years growing the Customer Support and CustomerSuccess functions at HubSpot, and he shared his hard-earned lessons of how they started from a team of one to now a global team of over 250.
I’m excited to continue on with our blog series on customersuccess metrics. In our last post on this topic, we covered the top four categories of customersuccess metrics. The topic I will cover in this blog is on the top five customersuccess financial metrics. CustomerSuccess Financial Metrics.
Research Vectors by Vecteezy Many customersuccess leaders in the SaaS space are faced with the same question: who should own customer renewals? It’s an important question to answer, as it can make all the difference in customer retention and long-term success.
Join Dave Blake, Founder and CEO of ClientSuccess and a panel of customersuccess leaders as they discuss how to succeed at customersuccess. This webinar was held on Tuesday, October 17, 2017 at 12:00 pm Mountain Time on the topic: When to Invest, Specialize, and Scale CustomerSuccess.
As SaaS gets more serious about CustomerSuccess, their representation on the executive and C-suite level will follow (as envisioned in our 2020 CustomerSuccess predictions ; see #2). Based on LinkedIn research, CustomerSuccess r oles saw 34% annual growth —qualifying them as one of the top emerging jobs in 2020.
Register to watch the recorded webinar here: CustomerSuccess Pitfalls to Avoid During the Post-Sale Process. In this webinar you will learn: How to approach post-sale lifecycle management with your customers. What approach to take to build the customer journey map. CustomerSuccess as a Culture: Sales Leaders Edition.
Join Dave Blake (CEO of ClientSuccess) and Dan Demas (VP of CustomerSuccess at Pendo) as they share 5 metrics that matter for product and customersuccess teams. This webinar will help product and customersuccess teams, understand which metrics are unique and which are shared. User engagement patterns.
We often hear the roles of CustomerSuccess Manager (CSM) and Account Manager (AM) used interchangeably. While yes, at the end of the day both roles work directly with customers to ensure success, the ways that they carry out the responsibility are notably very different. CustomerSuccess Builds Relationships.
Net Promoter Score (NPS) has been a long standing metric that many organizations rely on to determine the health of their customerbase. According to OpenView , the NPS score doesn’t answer the ultimate “Why” question, and the score may also only give a partial view of how customers actually feel at a certain point in time.
Exactly how do you get customers to embrace your product instead of merely moving (erm, politely pushing) them through the motions and hoping for adoption? That’s what we set out to ask the CustomerSuccess experts. So, learn from the failures (and successes) of others whenever you can; then, go make your own.
Customersuccess leaders help drive an overarching strategy to ensure that customersuccess is a core pillar across the entire organization. When an organization is fully aligned around the success of current (and future) customers, it becomes easier to sign, work with, and grow these customer accounts.
Creating a CustomerSuccess Staffing Model: A Conversation With Francoise Tourniaire. CustomerSuccess” as a phrase is a relatively modern concept, according to Francoise Tourniaire , Founder, FT Works. Francoise’s entire career has been under the umbrella of CustomerSuccess. About Francoise and Her Team.
For customersuccess leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn. 5 Common Success Post-Sales Pitfalls. This way the CSM is aware of all promises, discussions, and even internal political issues before they even meet the customer.
If the number of tickets you are receiving is consistently dwindling, it’s time to boost retention efforts because you likely have a large amount of silent dissatisfaction among your customerbase. 2) First contact resolution rate – One major cause of unhappy customers is when they don’t feel like their voice matters to your company.
How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a CustomerSuccess Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? developing customer advocacy is a must.
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