Remove Customer Base Remove Customer Success Remove Groups
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Businesses must make informed estimates based on market trends, customer needs, and data. Analise the Scalability A feature request may work well for one client, but does it have the potential to benefit your entire customer base? Serving one segment at the expense of the broader customer base can be risky.

Feedback 511
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability. If a B2B company prides itself on premium, high-touch service, its CX transformation might emphasize personalized customer success, account management and proactive consulting.

B2B 339
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success. Nielsen Norman Group.

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Closing the Outer Loop with the Six Sigma Methodology

InMoment XI

My name is Ton Luijten, Customer Success Director + Data Science Lead in APAC—I’m also a Lean Six Sigma Black Belt. You should be able to answer the first question with your voice of customer data, meaning you should be able to work out what issues are causing the most dissatisfaction across your customer base.

Analysis 370
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How to Structure Your Customer Success Team

Totango

When it comes to the structure of a Customer Success (CS) team, there are many factors that need to be considered, from the makeup of the team to the technology that will be used. Let’s break down these factors and take a look at what components are needed to structure an efficient and successful CS team. .

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The Importance of Customer Success Segmentation

ChurnZero

Some might expect increased hand-holding from you and your Customer Success team. That’s why customer segmentation is a great tactic to lean on. When you separate your customers into distinct groups, you can get an accurate assessment of your customers’ needs and how you can best meet them.

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Therefore, understanding the needs of each group is essential. C-suite executives should lead this effort, ensuring the organization understands the complexity of the customer journey and invests in advanced analytics tools to segment and map these touch-points.

B2B 375