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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Instead, it studied data from multiple sectors, realizing that an API enhancement would benefit its global customer base. Join ECXO.org, the only open-access CX professional network connecting practitioners, leaders, companies and executives to shape the future of customer experience!

Feedback 391
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

However, focusing on long-term strategy ensures that your business stays on course, avoiding reactionary decisions that can lead to fragmented product development, while also balancing the risk of customer churn if competitors offer similar features or services. Serving one segment at the expense of the broader customer base can be risky.

Feedback 516
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

The goal: a comprehensive analysis of whether these innovations can truly supplant old-school surveys, and what that means for the future of customer experience management. The Limitations of Traditional Customer Surveys For decades, companies have relied on periodic surveys like NPS and CSAT to gauge customer satisfaction and loyalty.

Survey 326
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Growth vs. Customer Experience: A Dilemma?

ECXO

A company that ignores these expectations risks becoming irrelevant, no matter how competitive its pricing or how innovative its product offerings may be. But meeting these expectations effectively requires companies to truly listen to their customersa fundamental pillar of excellent customer experience.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

If a B2B company prides itself on premium, high-touch service, its CX transformation might emphasize personalized customer success, account management and proactive consulting. Modern VoC platforms can categorize feedback by topic and sentiment, helping CX teams to identify the most frequent pain points across the customer base.

B2B 339
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AI & CS: Innovate or stagnate

Totango

CS professionals have a choice: Embrace AI and harness its potential to drive innovation and growth, or remain hesitant and risk falling behind in a rapidly evolving landscape. This juncture is a serendipitous moment for AI to take a prominent role in how businesses drive growth and accelerate impact for customers.

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How to create more effective job descriptions for customer success and professional services roles

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. For example, “Enterprise Customer Success Manager”.