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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Low participation and bias further erode reliability: Busy customers often ignore survey requests, yielding low response rates skewed toward those with extreme opinions. This can misrepresent the broader customer base. Perhaps most importantly, traditional surveys are not timely. Leading telcos across the U.S.,

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Modern VoC platforms can categorize feedback by topic and sentiment, helping CX teams to identify the most frequent pain points across the customer base. Such involvement breaks the barrier between company and customer, reinforcing an outside-in perspective. Innovation goes hand-in-hand with continuous improvement.

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How to Sell Customer Experience to Your Organisation

Lumoa

Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you. It creates one main challenge: Are the insights you gain from tickets representative of your customer base? Pick one area and make a change to the customer experience.

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Nurture Partner Relationships: Tough Jobs Require Strong Partners

CX Journey

These partners deserve a voice, as well, and that voice should be acted upon tactically and woven into the corporate strategy just like we do with customer and employee feedback. Listen to the Voice of the Customer through the Partner Your partners are a treasure trove of insight about your customer base.

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My Rock, My Story: How Airbnb Uses Customer Listening to Determine Goals

Customer Bliss

With a company like Airbnb, which has 2 sets of customer bases to appeal to, customer listening becomes more complex. It’s critical to take the time to thoroughly ensure you’re listening to both the service providers and the customers who rely on these hosts so you can develop a map to suit both needs.

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Net Promoter Score (NPS) Myths Debunked

GetFeedback

The next step is to mine the data to learn from customers, follow up with them, and make improvements. In this way, NPS is an important microphone for customer voices and a tool to drive business action. Following up with detractors can mean righting a wrong and changing a customer’s opinion on the company.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Voice data—analyzed by AI—is the next great frontier that will enable a level of customer understanding heretofore not possible and will equip CX leaders with the insight they need to overturn many of these age-old assumption and achieve CX break-throughs that will deliver significant improvements to customer loyalty.”.