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Voice data—analyzed by AI—is the next great frontier that will enable a level of customer understanding heretofore not possible and will equip CX leaders with the insight they need to overturn many of these age-old assumption and achieve CX break-throughs that will deliver significant improvements to customer loyalty.”.
If you’re interested in hearing about a successful Voice of the Customer example , look no further than Porsche. The vehicle was quite different from the existing high-performance sports cars the brand was known for. Porsche underwent exhaustive customer research before going ahead with product development.
Voice data—analyzed by AI—is the next great frontier that will enable a level of customer understanding heretofore not possible and will equip CX leaders with the insight they need to overturn many of these age-old assumption and achieve CX break-throughs that will deliver significant improvements to customer loyalty.”
Apply customer lifetime value to customer intelligence and you’ll prioritize, motivate and sustain internal engagement in improvement and innovation efforts that your whole customerbase will reward. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights.
Why ROI Requires the Other 2 Action Types: (A) When one customervoices something, you can bet that they represent dozens or thousands in your customerbase. (B) Retained customers may or may not offset the investment. Related articles: Are You a Customer Experience Action Hero?
Incorporating the customer’s voice into the journey is so important. Because that’s not just customers having an idea of a voice, it’s literally the customers’ voice. They see the thought leadership content and best practices we share with our customerbase.
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