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Top 5 Customer Service & CX Articles for Week of February 17, 2025

ShepHyken

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

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Customer Sentiment: How to Measure and Improve It

InMoment XI

In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score. What is Customer Sentiment?

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5 Efficient Ways to Boost Customer Loyalty

GetFeedback

Loyal customers are the customers who will continue to buy your product with or without sales or discounts and will recommend your business to their friends. The goal for every business is for all of their regular loyal customers to be enough to keep the business going. Start a customer loyalty program.

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Customer Experience Management: Why It’s Key for Retention and Growth

InMoment XI

It’s easy to think of CXM and customer relationship management (CRM) as the same processes because they both offer a better understanding of customers through data. But, they have a few key differences as they address different aspects of the customer’s interactions with the brand. Personalize your customer interactions.

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Your Five-Minute NPS Implementation Plan

AskNicely

If you want a picture of overall customer happiness, then survey a subset of your customer base periodically and see which way your score is heading. For more online reviews and referred customers, use NPS to identify promoters and add them to marketing’s referral and loyalty programs. Activate advocates.

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Loyalty and Retention Are Not Synonyms

SurveyGizmo

Loyalty and retention are not the same, but they are definitely related. Loyalty is personal and emotional, while retention is a financial measure, is what Ryan Tamminga, VP of Customer Success at Alchemer, and Vanessa Bagnato, Director of Enterprise Solutions at Alchemer, explained recently in a webinar.

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What is a chief customer officer?

ChurnZero

Would your business benefit from appointing a chief customer officer ? Definition of a chief customer officer. What is a chief customer officer ? A CCO is an executive in charge of managing the organization’s customer relationships. Maximize revenue generation from customers.