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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. A well-defined vision helps avoid generic slogans and instead focuses the transformation on delivering tangible value to customers and the business.

B2B 339
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

They integrate with apps, websites, and social media to provide a consistent customer experience across all channels. These platforms focus on improving customer experience metrics such as customer satisfaction, loyalty, and retention. G2 ranks InMoment the highest of the available platforms, with a rating of 4.7

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. In CX, the same applies to CSAT, CES, and whatever.

NPS 461
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Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies

ECXO

In contrast, customer success in manufacturing leans heavily on relationship-building, product reliability, and post-sales support. Here, the emphasis is on addressing operational challenges, offering maintenance services, and ensuring that the delivered product integrates seamlessly into the customer’s processes.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Focus: Real-time customer journey analytics to understand the emotions, pain points, and touchpoints customers are experiencing at every stage. Future State Purpose: The future state journey map outlines the ideal customer experience you want to create.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. Orchestration refers to creating a cohesive and smooth customer journey.

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Growth vs. Customer Experience: A Dilemma?

ECXO

Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Why It Works: A detailed understanding of the customer journey allows you to target improvements where they matter most, boosting satisfaction and loyalty.