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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

A well-defined vision helps avoid generic slogans and instead focuses the transformation on delivering tangible value to customers and the business. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

B2B 339
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

The Benefits of Customer Journey Mapping Customer journey mapping allows companies to see the gaps between the desired customer experience and the one the customer receives. Furthermore, customer journey maps educate stakeholders and get them on the same page about what is most important.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. Orchestration refers to creating a cohesive and smooth customer journey.

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Growth vs. Customer Experience: A Dilemma?

ECXO

It can feel like a tug-of-war, where the push to scale revenue, grab a bigger slice of the market, and stay ahead of the competition sometimes clashes with the time, effort, and resources required to ensure customers feel valued and satisfied. Offer perks like discounts, early access, or exclusive content for long-term customers.

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The Power of Customer Behavior Analysis

InMoment XI

Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies. Customer behavior data reveals which campaigns, channels, and messaging resonate most with different customer segments. This enables marketers to focus their resources where they’ll have the highest impact.

Analysis 195
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B2B Customer Experience: The Complete Guide

InMoment XI

The B2B customer experience is a crucial aspect of building and maintaining successful and long-lasting relationships in the business world. Organizations that strategically allocate their resources to strengthen their customer experience focus stand to gain an edge over the competition. Support and service.

B2B 413
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4 Ways to Provide Personalized Customer Service

Kayako

The lockdowns and aftermath of the 2020 global pandemic spiked growth in e-commerce sales as brick-and-mortar stores and restaurants closed their doors. As technology helps eCommerce scale sales, it also provides solutions for personalized customer service as the customer base grows into thousands or even millions.