InMoment XI

JANUARY 9, 2024

Unlike B2C products and services, B2B offerings usually present various options for customization and personalization in order to meet the particular needs of the business customer. In B2B, customer support tends to be more hands-on and personalized, with dedicated account managers, CX representatives, and specialized support teams.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Bold360

NOVEMBER 9, 2016

They are the second greatest gift any ecommerce merchant will receive in the holiday season, after the cold, hard holiday cash that can make or break an ecommerce retailer’s entire year, of course. The question is which ecommerce metrics to track, and how, in order to foster a high rate of customer retention.

Ecommerce 89

Ecommerce Metrics Abandon Rate Self Service 89

Retently

AUGUST 12, 2024

If you’re running an ecommerce or retail store, you probably already know how important it is to keep your customers happy. This is a helpful customer satisfaction metric that can tell you exactly how your customers feel about your products and services. But how do you measure that happiness?

Ecommerce 79

Ecommerce NPS Retail Software 79

Retently

MARCH 17, 2025

Some reports get ignored because they track the wrong things, while others fail to connect the dots between customer issues and business impact. Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. What to Include: A.

Report 90

Report How To Effort Score NPS 90

Retently

JULY 8, 2024

It’s like keeping the pulse of your customer base at all times. Period-Based Surveys : Instead of always-on surveys, this approach collects NPS data at specific intervals, giving a snapshot of customer sentiment at set points in time. Here’s the alternative they offer: 3.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

Thematic

MARCH 30, 2025

When teams rely on isolated data sets, it’s nearly impossible to uncover meaningful customer experience insights. Instead, you need unified data analytics to connect every touchpoint and every voice. Think of customer feedback analysis like laying the foundation for a building.

Customer Insights 62

Customer Insights Data Analytics How To 62

Optimove

MAY 27, 2020

What is eCommerce Marketing? eCommerce marketing includes the marketing activities done before, during and after a customer’s visit to an online store. Before customers visit online stores, eCommerce marketing focuses on driving traffic to the eCommerce store or site.

Ecommerce 40

Ecommerce Marketing Multi-Channel Advertising 40

Lumoa

APRIL 7, 2022

Measuring NPS can help your company identify customers at risk of churning and defecting to competitors. This valuable metric allows you to keep track of the loyalty and satisfaction of your current customer base and empowers you to take corrective action before they leave.

NPS 195

NPS Net Promoter Score Industry How To 195

Oracle

FEBRUARY 28, 2019

When it comes to omnichannel customer experience, brands are able boost sales while at the same time improving customers’ experiences at various touchpoints. ” So how can brands leverage an omnichannel approach that attracts new customers, increases individual sales, and builds a more loyal customer base?

Omni-Channel 106

Omni-Channel Brands Customer Experience Hotels 106

Stella Connect

JUNE 28, 2018

Of course, given the high volume of online product searches, ecommerce websites aren’t going away anytime soon. All of these initiatives can help fortify and grow a brand’s customer base. But if testing isn’t done properly—across all channels and touchpoints—brands could easily miss big problems and forfeit greater returns.

Ecommerce 40

Ecommerce Self Service Omni-Channel Retail 40

Stella Connect

JUNE 28, 2018

Of course, given the high volume of online product searches, ecommerce websites aren’t going away anytime soon. All of these initiatives can help fortify and grow a brand’s customer base. But if testing isn’t done properly—across all channels and touchpoints—brands could easily miss big problems and forfeit greater returns.

Ecommerce 40

Ecommerce Self Service Omni-Channel Retail 40

delighted

MARCH 15, 2019

Consider your customer experience lifecycle and the teams responsible for each stage. Document your customer experience lifecycle to help you understand all of your customer touchpoints, and identify milestones where transactional feedback would help you improve a specific experience.

Net Promoter Score 75

Net Promoter Score Tips NPS Effort Score 75

Pointillist

JUNE 15, 2018

Yet companies struggle with customer retention or seem to underestimate its revenue impact. Most ecommerce businesses retain fewer than 20% of their customers. Retention campaigns are focused on indications that the customer is about to leave and how to make her stay. Data Integration.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Customer Guru

MAY 8, 2018

In this exclusive interview with Customer Guru, Mr. Rajesh Pawar emphasizes on the fact that customer experience is the key to the success of every organization. He also discusses the touchpoints and factors that organizations need to focus on for embracing the customer first culture.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Currency Alliance

AUGUST 15, 2024

Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV. This means that one approach, or one technology, or one channel will never be enough to strengthen loyalty across all customer segments.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Burn touchpoints in a redemption ecosystem.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Burn touchpoints in a redemption ecosystem.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Ann Michaels and Associates

MAY 13, 2020

However, for others, such as ecommerce, the process can be a bit more complicated. How is it possible to get feedback at each step of the process in a way that doesn’t inundate customers to the point of survey exhaustion and make sure the experience is recent enough to get accurate feedback about the experience? Keep it simple.

Feedback 52

Feedback Tips Social Media Ecommerce 52

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map?

Customer Journeys 62

Customer Journeys Course Hotels Touchpoint 62

rethinkCX

JUNE 11, 2024

Choosing the right call center software for your business can streamline operations, enhance customer satisfaction, and provide valuable insights into customer interactions. Research shows that on average, 15% of all ecommerce customers are returning shoppers and customer experience is the driving force behind it.

Software 52

Software Customer Service Multi-Channel Social Media 52

delighted

JULY 19, 2019

Digital customer experience refers to the overall perception of your brand in the eyes of your customer, based on interactions across digital platforms. Start by measuring satisfaction for your most important customer touchpoints with customer journey mapping. Customer journey mapping.

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

ProProfs Chat

AUGUST 28, 2019

1 spot in customer satisfaction index by leveraging the power of customer satisfaction. Positive emotions result in a heightened level of customer satisfaction, subsequently leading to increased brand loyalty and positive word-of-mouth. The post How Emotions Can Impact Customer Engagement appeared first on ProProfs Learning.

Customer Engagement 55

Customer Engagement Engagement Net Promoter Score Customer Satisfaction 55

delighted

APRIL 19, 2019

Relationship surveys are great for understanding how loyal customers are to your brand, but as we’ve said earlier, the feedback does tend to be high-level, and will likely cover the entire customer journey. A transactional customer feedback survey is tied to a specific customer interaction with your brand.

Survey 60

Survey Measurement Customer Experience Effort Score 60

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

delighted

MAY 10, 2019

In addition to making sure your list doesn’t contain bounced emails and outdated contacts, focus on making sure that the folks you’re surveying are still active customers based on metrics such as last login date or most recent purchase. Choose the distribution channel that works best for you and your customers. Feedback Type.

Survey 66

Survey B2B Feedback NPS 66

SurveySensum

FEBRUARY 10, 2022

How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? How can you increase your customer base, revenue, and customer loyalty ? Understanding customer feedback at individual touchpoints won’t help you.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

SurveySensum

FEBRUARY 3, 2022

How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? How can you increase your customer base, revenue, and customer loyalty ? Understanding customer feedback at individual touchpoints won’t help you.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

delighted

MARCH 4, 2020

To understand what Customer Experience Management is, it’s important to first understand what exactly customer experience is. Customer experience (CX) is the overall perception of your brand in the eyes of your customer, based on the individual and accumulated interactions they have with and about your brand.

Customer Experience Management 52

Customer Experience Management Customer Experience Management Customer Journeys 52

CSM Magazine

FEBRUARY 6, 2019

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. Personalize the Customer Experience by Tracking Offline Conversations. However, no two organizations are the same. About the Author.

Customer Service 51

Customer Service eBook Omni-Channel Social Media 51

Currency Alliance

DECEMBER 17, 2019

Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. being present at more stages in the customer journey. Do more with customer data in 2020. >Data >Data collection: integrate more touchpoints.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

BirdEye

APRIL 7, 2023

It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Some common touchpoints for this are your website, eCommerce store, mobile application, and social media profiles.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

BirdEye

APRIL 17, 2023

With a good product and exceptional customer service, businesses can make sure that customers stay longer. With a large chunk of their customer base staying in, subscription businesses clock higher recurring revenue than other business models.

Customer Retention 98

Customer Retention Consumers Tips Sales 98

delighted

MARCH 4, 2020

To understand what Customer Experience Management is, it’s important to first understand what exactly customer experience is. Customer experience (CX) is the overall perception of your brand in the eyes of your customer, based on the individual and accumulated interactions they have with and about your brand.

Customer Experience Management 44

Customer Experience Management Customer Experience Management Customer Journeys 44

Currency Alliance

DECEMBER 4, 2023

Speaking in the Toronto Star in September this year, Air Miles’ Shawn Stewart neatly summed up the value of the coalition model: helping business… “…access new customer bases while keeping the costs of running a loyalty program lower.” The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

delighted

APRIL 19, 2019

Relationship surveys are great for understanding how loyal customers are to your brand, but as we’ve said earlier, the feedback does tend to be high-level, and will likely cover the entire customer journey. A transactional customer feedback survey is tied to a specific customer interaction with your brand.

Survey 40

Survey Measurement Customer Experience Effort Score 40

delighted

JUNE 13, 2019

Depending on how you distribute the surveys (how often, and through what channel), you could end up with feedback from only a subset of your customer base, hence, sampling bias. Plotting out major customer journey touchpoints for each of your user personas is a great way to start. The same is true in the retail space.

Survey 60

Survey Feedback Return on Investment Customers 60