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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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Net Promoter Score for Website Visitors: Is it Worth it?

Retently

Have you ever read an online newspaper, blog or magazine only to be asked for your feedback as a reader? Most of us associate customer feedback with, well, customers. Let’s start by looking at the pros and cons of surveying your website visitors for Net Promoter Score and direct feedback.

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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires, also known as Customer Satisfaction Score (CSAT) surveys , keep your customers engaged with your brand, keep them feeling invested in their experience, and keeps them from churning away. According to CMO Magazine customer spend grows alongside trust , after building the relationship.

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Consumer banking: money can’t buy loyalty

Currency Alliance

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40
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The Role of Purchased Datasets in Customer Service Strategies

CSM Magazine

One aspect of a customer service strategy is to leverage data to create personalized experiences, streamline processes, and improve overall customer satisfaction. Purchased datasets play a substantial role in this data-driven approach, providing valuable insights that businesses can use to refine their customer service efforts.

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

Types of Buying Decisions Habitual Buying Behavior: Habitual Buying Behavior is a buying decision where consumers make purchases without much thought or effort. Habitual buying behavior is driven by experience, brand loyalty, and convenience. Branding and Brand Loyalty: Branding is essential to a business marketing strategy.

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When Should You Start Measuring Net Promoter Score?

Retently

Others, like magazines, are sold on a monthly subscription and are only as relevant as the latest issue. They’re also closely linked to each other: customers who like your product enough to keep using it are the most likely to recommend it to their peers. What we haven’t discussed is when you should start using Net Promoter Score ®.