eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 372

B2B Strategy Customer Experience Customer Journeys 372

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. I usually call them MoTs (Moments of Truth).

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Develop a customer promise – creating a customer promise tells customers what experience they can expect.

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

NOVEMBER 13, 2024

Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. For example, you can send gift cards to at-risk customers after their next purchase. It enhances customer satisfaction.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. Step #2: Store Experience.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

InMoment XI

JANUARY 9, 2024

A great customer experience can set your company apart from competitors and help you win and retain clients. Great customer experiences bolster your Customer Lifetime Value (CLV). Great customer experiences improve brand reputation. How Has the B2B Customer Experience Evolved? Support and service. Access 1/3/2024.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Retently

JANUARY 13, 2025

Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Multi-Channel Support for Diverse Customer Touchpoints Customers interact with your business in many ways emails, live chat, mobile apps, social media, and more.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns.

Data 195

Data Touchpoint Effort Score Chatbots 195

Retently

OCTOBER 23, 2024

It’s no longer enough to just sell a product; stores must engage with their audience at every step of the buyer’s lifecycle to ensure an exceptional customer experience. Taking the importance of collecting customer feedback out of the way, where do we start?

Ecommerce 109

Ecommerce Survey Retail NPS 109

GetFeedback

SEPTEMBER 18, 2019

Loyalty is influenced by many touchpoints across the journey–service happens to be one of those touchpoints–and one that is far more likely to lead to disloyalty. . Emotion: Customers feel good about the experience. Ease: It’s not difficult for customers to get value from the experience. Do you see the pattern?

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

InMoment XI

SEPTEMBER 29, 2022

Using customer data to influence your business decisions will lead to a more streamlined, profitable banking organization that actively engages customers. Every day, your customers produce data across a vast amount of touchpoints, whether that’s on your banking app, in your call center, or across any of your other channels.

Banking 370

Banking Retail Data Omni-Channel 370

SurveySensum

OCTOBER 31, 2024

Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers? If you want to discover the answers, then let’s dive deep into an important aspect of customer experience strategy – digital customer engagement. Let’s discover.

Customer Engagement 52

Customer Engagement Engagement Social Media ROI 52

Retently

JULY 8, 2024

It’s like keeping the pulse of your customer base at all times. Period-Based Surveys : Instead of always-on surveys, this approach collects NPS data at specific intervals, giving a snapshot of customer sentiment at set points in time. Here’s the alternative they offer: 3.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. This concept can be applied to customer experience as well.

Connections 334

Connections Customer Experience Social Media Analysis 334

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Review moderation engaging with customers publicly and privately to improve brand perception.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

CloudCherry

MARCH 19, 2019

Through reducing complaints, eliminating extra effort due to bureaucracy and redundancy and optimizing infrastructure, CX teams can massively impact the cost of servicing customers. A positive customer experience and an engaged company develops trust between customer and company. Lower risk. Importance of Journey Mapping.

Financial 218

Financial Metrics Customer Journeys NPS 218

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. You need to understand the most important touchpoints and interactions.

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

Lumoa

JANUARY 27, 2023

A customer experience audit evaluates the customer’s experience while engaging with a business or a brand. This audit examines all customer interactions with your brand from first contact, including phone support, email support, live chat options, and so on. Here are a few touchpoints to consider: Social media.

Customer Journeys 195

Customer Journeys Customer Experience Customer Service Touchpoint 195

Experience Investigators by 360Connext

APRIL 23, 2024

Then consider how to intentionally design and execute on customer journey improvements, internal process design, and employee engagement efforts to move the organization closer to those goals. And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

JULY 23, 2024

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Positive Word-of-Mouth: Happy customers are more likely to recommend your brand to others, expanding your customer base.

Ecommerce 195

Ecommerce Measurement Customer Journeys Customer Experience 195

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Customer Engagement 115

Customer Engagement Customer Journeys Engagement Strategy 115

ShepHyken

FEBRUARY 16, 2025

How To Use a Customer Engagement Model That Builds Loyalty by Shopify (Shopify) Brand affinity doesnt form overnight. Customers gain familiarity and, ideally, confidence in your brand through various interactionsfrom social posts to purchases to email campaigns. The same thing is happening with customer engagement.

Loyalty Programs 79

Loyalty Programs Customer Service Customer Journeys Loyalty 79

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

SEPTEMBER 17, 2024

Customer Empowerment Give customers the ability to manage their journey by offering self-service options and transparent processes. Empowered customers feel more in control and satisfied with their experience. Proactive Engagement At some point in the customer journey, your customers will connect with you.

Customer Journeys 195

Customer Journeys Net Promoter Score Self Service Touchpoint 195

Experience Investigators by 360Connext

DECEMBER 1, 2020

Real-life wins: One client discovered customers were receiving duplicate emails, calls, and texts because of a system glitch nobody had identified for a segment of their customer base. It was easy to fix and those customers immediately engaged more with the communications they did receive.

Customer Journeys 190

Customer Journeys Examples Roadmap Exercises 190

ECXO

AUGUST 21, 2024

Creating Value and Building Relationships Just as gold is valuable and sought after, a successful customer experience organization creates value in every interaction. They build strong, trust-based relationships with their customers, ensuring that each touchpoint is meaningful and contributes to customer loyalty and satisfaction.

Social Media 156

Social Media Touchpoint Net Promoter Score Effort Score 156

ijgolding

OCTOBER 25, 2018

While collecting Friday night takeaway is not necessarily the most bleeding-edge example of an omnichannel customer journey, it is one that can operate easily. It’s this type of experience customers are expecting from all brands, at every touchpoint, regardless of what they are buying (e.g., cars, software, apparel).

Customer Experience 167

Customer Experience Customer Journeys Touchpoint Multi-Channel 167

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journeys 52

Customer Journeys Ecommerce Social Media Net Promoter Score 52

C Space

JANUARY 18, 2021

The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? For nearly a decade, we’ve tracked the connection between companies and customers. In this context, customer / driver interactions became a social and emotional touchpoint.

Engagement 116

Engagement Apparel Financial Automotive 116

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Customer Engagement 91

Customer Engagement Customer Journeys Engagement Strategy 91

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 84

B2B Engagement Self Service Strategy 84

CSM Magazine

MARCH 14, 2025

The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. Offering flexible, personalized optionslike discounts on favorite products or novel experienceskeeps them engaged. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Lumoa

FEBRUARY 14, 2024

Watch the webinar replay of Redesigning CX programs: Enhancing the Way We Listen, Analyze, and Engage with Customers to learn more. While your customers should find familiarity in their interactions with your company, the relationship should never stagnate. Thanks to its expansive nature, CX strategies are constantly in flux.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

Optimove

FEBRUARY 10, 2025

Retention strategies help marketers not only maximize the value of their existing customer base but also serve as a blueprint for smarter acquisition strategies. Key takeaways: Retention is the Blueprint that Makes Acquisition Smarter : Understanding what keeps current customers engaged helps optimize acquisition efforts.

Marketing 59

Marketing ROI Loyalty Customer Base 59