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Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits

InMoment XI

Enhancing Geo-Targeted Advertising With CI, businesses can better tailor their ads to local target audiences based on conversational trends. For example, say a community discusses an upcoming neighborhood-wide event on social media. This may also vary depending on what youre selling and who your customers are.

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Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Luckily, there’s a measure for that, too: customer satisfaction metrics. Customer satisfaction quantifies the degree to which a customer is pleased by a product, brand, or overall experience. How to Track Customer Satisfaction with NPS . That’s why the Net Promoter Score (NPS) is a key metric to track.

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Making Sense of Customer Experience Metrics

PeopleMetrics

It has driven innovation in banking, and it has tranformed how businesses can ask for, and act on, customer feedback. Online surveys can capture feedback from customers in real-time and tie it to a specific event. It's easier to sell a metric to leadership if other high-performing institutions are using it.

Metrics 87
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4 Ways to Provide Personalized Customer Service

Kayako

eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. scale of 1 to 5).

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A Guide to Customer Satisfaction Metrics – NPS vs CSAT and CES

Retently

For every complaint you receive from a customer, there are approximately 26 other people who are unhappy with your company, but choose to say nothing. Those are clients you will most likely lose if you don’t take proper action, that is why tracking customer satisfaction metrics is critical. CX stands for Customer Experience.

NPS 115
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What is the Role of AI in Customer Feedback Analysis?

Lumoa

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195
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The crucial nuance behind seven top Customer Success metrics for SaaS companies

ChurnZero

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Metrics 94