Customer Base Exercises Return on Investment 
Beyond Philosophy
JANUARY 19, 2019
With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. But not all ROI is sales-based. An increase in sales is excellent.
Beyond Philosophy
JANUARY 19, 2019
With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. But not all ROI is sales-based. An increase in sales is excellent.
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Lumoa
SEPTEMBER 11, 2023
For example, a busy working mom might not have time to participate in a customer survey, but a college student might. This exercise of creating buyer personas is critical. It lets you identify the demographic makeup of your customer base. You also need to engage with real customers in the market.
Lumoa
SEPTEMBER 11, 2023
For example, a busy working mom might not have time to participate in a customer survey, but a college student might. This exercise of creating buyer personas is critical. It lets you identify the demographic makeup of your customer base. You also need to engage with real customers in the market.
ChurnZero
JANUARY 26, 2021
Through this partnership, we create customer advocates in the market who will provide references and referrals, we renew customers at higher rates, and we have the opportunity to expand revenue by selling additional products and services into our existing customer base. Simplicity is the name of Joint Success Plan game.
ChurnZero
NOVEMBER 5, 2021
For busy Customer Success teams, it can be difficult to pause and reflect on the systems you use to manage your days. However, if you want to ensure your Customer Success software keeps working for you, and not against you, it’s a worthwhile exercise to evaluate its performance.
West Monroe
JUNE 1, 2023
As part of this exercise, CPOs and their executive teams should agree on the key outcomes—and, just as important, clear metrics—that define success. For instance, we recently worked with a marketing analytics software company that concentrated its product investment on winning new customers and reducing churn.
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