Remove Customer Base Remove Feedback Remove Sales
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

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May the Customer Experience (CX) Force be with you!

ECXO

Just like the diverse group of heroes banding together to overcome formidable obstacles, businesses must be prepared to listen to customer feedback, evolve their offerings, and address any issues that arise promptly. This enables a 360-degree view of the customer, allowing for hyper-personalized experiences.

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How to Align Customer Service and Experience to Drive Lasting Business Growth

Experience Investigators by 360Connext

A customer receives the wrong item in their shipment and needs help making it right, so they open the store app to contact support. A customer buys new software for their business but is having trouble getting everything up and running, so they email the sales representative they worked with.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously.

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Are Point-of-Sale Surveys Pointless?

GetFeedback

The point of sale is an incredibly important time for retailers to engage their customers. However, most are stuck using outdated feedback methods (think receipt questionnaires and kiosk surveys) designed to collect mass feedback rather than reveal key customer experience issues. They’re impersonal and generic.

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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

His focus was always on innovation, so much so that he didnt pay much attention to customer feedback. Sales of the ApexSmart 5000 plummeted. The company dismissed it as a fluke, blaming overly picky customers. Loyal Customers Begin to Leave For years, Apex had a loyal customer base who swore by their gadgets.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.