Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Retently

MARCH 11, 2025

A CX Manager helps marketing teams use customer data wisely whether its recommending products based on past purchases, segmenting email lists for more relevant messaging, or tailoring promotions to different customer groups. The goal is to make customers feel understood, not just marketed to. The solution?

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Currency Alliance

AUGUST 15, 2024

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. As a consent-based platform, a loyalty program is arguably the most useful tool for powering a brand’s wider personalization efforts.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. billion in 2022 and is projected to grow from $6.47 billion by 2030.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

CSM Magazine

MARCH 28, 2025

Companies from other industries can take a page out of casinos books and begin segmenting their customer base so they can create tailored experiences to meet the needs of different groups.

Company 52

Company Customer Service Hospitality Exceptional Customer Service 52

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

InMoment XI

OCTOBER 4, 2024

The feedback is used to improve the quality of each interaction so that a customer develops and maintains a positive perception of the brand. For example, you can segment customers based on shared experiences or traits. Personalize your customer interactions. Collect customer feedback at each stage of the journey.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Thematic

OCTOBER 30, 2024

Voice of customer methodology A typical VoC methodology involves the following steps: Define the goals and objectives of your VoC program Clearly outline what you aim to achieve with your VoC program , such as improving customer satisfaction or reducing churn.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Pointillist

JUNE 15, 2018

But for most businesses, retention activity is passive in the sense that the customer does not inform you that she is leaving. As a result, you have to deduce customer retention based on activity within a certain period of time. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

CSM Magazine

SEPTEMBER 1, 2021

It will be hard work to keep up with it, but customers trust you and reward you for it. Use the Group Feature. It is easy to create groups like Prospects, Current Customer, Positive Feedback, and so on. Each group can be assigned a social campaign. Most importantly, it should be customer-centered.

Social Media 93

Social Media Customer Service Tips CRM 93

Retently

OCTOBER 23, 2024

NPS surveys measure customer loyalty and advocacy by asking the question: “How likely are you to recommend our product/company to a friend?”. Customers answer on a scale of 0-10, and based on their responses, they are grouped into Promoters , Passives , or Detractors. Can you share a bit about yourself?

Ecommerce 109

Ecommerce Survey Retail NPS 109

Vonage

MARCH 9, 2016

Apple delivers a nicely designed phone, in a nicely designed packaging and a group of followers that will recommend the product to others in a heartbeat. This tells us three things that remain true for any company’s customers: Customers don’t want brown box products. Listen and engage with your customers on social platforms.

Social Media 120

Social Media Effort Score Loyalty Programs Feedback 120

Optimove

JUNE 22, 2020

Using Loyalty Data to Power Customer Retention and Reactivation. Loyalty programs provide marketers with many opportunities to build long-lasting relationships. They allow you to differentiate communications with each customer based on membership patterns.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Retently

FEBRUARY 20, 2023

A simple question, “On a scale of 0-10, how likely are you to recommend our company to a friend or colleague” is used to assess the success of a business and the loyalty of its customers. NPS survey template Respondents are grouped into three categories based on their answers. The same is valid for loyalty programs.

Ecommerce 142

Ecommerce NPS Effort Score Analysis 142

Amity

SEPTEMBER 19, 2018

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

BirdEye

DECEMBER 27, 2024

Follow up meaningfully after private customer feedback before requesting public reviews. Design email sequences that prioritize guest satisfaction before mentioning reviews.

Multi-Channel 52

Multi-Channel Social Media Feedback Analysis 52

InteractionMetrics

FEBRUARY 20, 2025

It lets you filter by NPS Grouping, Team, Market Vertical, and Customer Type to make meaningful comparisons across different customer segments and make informed decisions about where to focus your efforts. Customer Lifetime Value (CLV): Do promoters spend more and stay longer?

NPS 52

NPS Net Promoter Score Strategy How To 52

CSM Magazine

JANUARY 27, 2025

Thats why customer segmentation is so importantit lets you tailor your service to meet specific expectations. How do you segment your customers effectively? Start by categorizing them into groups based on shared traits, such as: Order Volume : Are they small-scale buyers or high-volume purchasers?

Customer Service 52

Customer Service Multi-Channel Chatbots Social Media 52

Totango

MARCH 5, 2021

You can test a retention idea on a small sample group before implementing it with your entire customer base. Fifth , by tracking and improving your CRR, you can optimize customized retention strategies for different segments of your customer base.

Customer Retention 92

Customer Retention How To Net Promoter Score Effort Score 92

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

BirdEye

DECEMBER 30, 2024

Notably, AI adoption has already yielded significant benefits, including a 40% increase in loyalty program adoption and a 50% improvement in collections and recovery. Mortgage businesses that have a strong customer segmentation process can tailor campaigns, choose the right platforms, and allocate resources effectively.

Multi-Channel 52

Multi-Channel Social Media Analysis Financial 52

SurveySparrow

DECEMBER 15, 2019

A study by BrandKeys says that brands spend up to 11 times more on getting new customers than retaining the existing ones. It is wise to keep your current customers happy. With loyalty programs that will make them stay longer with you. Facebook groups and your business app are the best places to build your community.

Customer Service 91

Customer Service Omni-Channel Customer Service Strategies Loyalty Programs 91

BirdEye

AUGUST 24, 2023

2 – Current customers are more likely to buy from you And that brings us to our next point. Your customer base is likelier to purchase from you because they already know and trust your brand. A loyal customer spends about 67% more about three years into their customer journey.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Competitive Advantage in the Crowded Retail Market: With numerous options available, customers are drawn to brands that provide exceptional experiences and personalized interactions.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

CSM Magazine

FEBRUARY 29, 2024

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. This will allow you to create targeted campaigns and messages that resonate with each group. Personalize these programs based on customer behavior and preferences.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Totango

JUNE 27, 2019

Saves Time: Knowing each customer’s customer lifetime value helps you identify where your customer success team’s efforts are most likely to pay off and who would benefit from an upsell. Predicts Churn: Customers with high lifetime value are less likely to churn. From this point on, focus on raising customer loyalty.

Advertising 79

Advertising Loyalty Loyalty Programs Software 79

Ann Michaels and Associates

MAY 13, 2020

Just like not inundating customers with multiple surveys over time, focusing solely on customers who subscribe to a loyalty program isn’t the answer either. Take advantage of social conversations. Combine traditional feedback with unstructured feedback on social sites.

Feedback 52

Feedback Tips Social Media Ecommerce 52

Optimove

SEPTEMBER 7, 2020

It is a great tool to create loyalty and promote stickiness. Or it can be turned into a more advanced system, like a full-blown loyalty program, where a series of activities taken by a player will be redeemed for cash or prizes. For example, it can be implemented as a simple solution – when a player does X and receives Y.

CRM 52

CRM Gamification Loyalty Programs Video 52

Currency Alliance

DECEMBER 15, 2017

If brands care about the value they offer to customers and embrace this trend of tapping into customer emotions, then they’ll have the opportunity to transform their loyalty programs for the better. The two types of loyalty. Tapping into customer emotions has been key for advertisers for the last 150 years.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

SurveySensum

DECEMBER 4, 2024

You don’t want your customers overwhelmed or frustrated. Also, it is essential to consider factors such as response rates, size of the customer base, and customer segments while launching the NPS survey in banks. Gain real-time insights with SurveySensum’s NPS software to drive customer retention and loyalty!

Banking 52

Banking NPS Financial Net Promoter Score 52

ShepHyken

JANUARY 23, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. It’s a win-win.

Customer Service 14

Customer Service Self Service Contact Center Loyalty 14

Currency Alliance

NOVEMBER 1, 2017

Some are simply getting accumulated by active loyalty program members and will soon be redeemed, but probably half of this balance is held by less frequent customers; and, they are unlikely to be able to put the points to much use – which will eventually lead to frustration when the points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Retail 45