Remove Customer Base Remove Groups Remove Return on Investment
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

What may seem simple to a customer often has hidden complexities that make it unworkable or too costly to implement. Would a workaround or alternative solution better suit the customer? Gauge the ROI of the Feature Next, determine the potential return on investment (ROI) for the requested feature.

Feedback 503
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groupsbased on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 195
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Mastering Email Deliverability for Holiday Campaign Success: Part I

Optimove

Deliverability, however, tracks whether the email reached the inbox, which affects open rates, engagement, conversions, and ultimately campaign return on investment (ROI). 12% of the target group is completely inactive, showing no engagement for months. 5% bounced due to invalid or unknown addresses.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Using before and after data, A/B tests, and pilot programs can clearly show return on investment. It’s time to make your case.

ROI 260
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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120
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Philadelphia Insurance Realizes VoC Return on Investment

Confirmit

With three clicks of a button instead of three days of analysis, a regional manager can gauge a group’s performance." " — Seth Hall , VP Customer Service. "The sophisticated Confirmit dashboard enables us to parse the data by product, geography or even business process, such as a claim or a call center query.

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Maximizing Returns from the Top 1% of Dormant Lottery Players

Optimove

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Study – Dormant Player Segment A player who hasnt been active for one year becomes dormant and is segmented into this player group.