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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Brand equity could help increase your profit margins and how customers view your brand, so it’s an important aspect of your business to nurture. We’ll walk you through the important aspects of brand equity, how to build good brand equity, and why it matters to help you get started nurturing your brand equity.

Brands 369
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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

This article delves into how to define and execute a B2B CX strategy, offering practical insights on how to implement it at both local and global levels. Agrochemical Company: Syngenta Case Syngenta, a global leader in agrochemicals, developed the “Soil Health Analyzer” app to engage their fragmented customer base.

B2B 297
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How to Improve CSAT Score – 6 Step Strategy

Comm100

In this blog we will explore effective strategies and plans to improve your CSAT score, ensuring your business thrives by keeping your customers at the heart of what you do. Understanding CSAT and its importance Before we delve into how to improve CSAT score, it’s crucial to understand what CSAT is and why it matters.

Strategy 253
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How to Align Customer Service and Experience to Drive Lasting Business Growth

Experience Investigators by 360Connext

When customers face a challenge and need help, customer service or support representatives are their heroes — and organizations have invested a lot of time to make customer support a breeze in a growing number of channels: Store representatives are trained to empathize with customers and know how to quickly get them tailored solutions in person.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. Download the playbook today!

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How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization.

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How to Design Your Website for the Best Customer Experience

GetFeedback

Lastly, one of the key benefits of CX is your ability to align your business’ goals and mission with what the customer base wants and/or needs. Interacting with your stakeholders through constant customer servicing will help you shape your brand into a unique, customer-centric entity on the market.

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The Contact Center of the Future with Real-Time AI

Depending on the customer base, you may have 40% of your chat, SMS, and email answered by a chatbot, 30% of voice calls answered by a virtual agent or voice bot, and only 30% actually answered by a human. Read this eBook to discover how to implement AI for the best results in your contact center.

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Transforming the Digital Customer Support Journey

But what digital solutions, or combination of solutions, are right for your organization and customer base? This eBook will focus on exploring the process of digital support transformations, including the types of support solutions available that meet customer demands and how to create the best combination for your customer base.

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What We Learned From Our Own Data-Driven ABM Strategy

Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. So, what does ABM look like in 2022?