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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 195
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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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How to Turn Customers into Your Promoters

PeopleMetrics

You’ll have the best results if you publish a diverse mix of content, such as articles, videos, and infographics. Set up your website so customers can interact with your business. It doesn’t have to be anything major – most customers will perceive anything you send as a nice gesture.

How To 102
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20 Ways to Thank Your Loyal Customers (Infographic)

Provide Support

It’s probably needless to say that loyal customers are the biggest assets of any business. Studies show that only a 5% increase in your loyal customer base can result in increases of revenue and profits up to 85% or more. Existing customers are 50% more likely to try new products, and spend 31% more than new customers.

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15 Helpful Strategies to Reduce Customer Churn

ProProfs Chat

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Your customers are no different. Reward them!

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The role of emotions in CX and how you can use them to design better experiences

ECXO

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

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Best HVAC marketing strategies that actually work

BirdEye

Get started for free WATCH DEMO Customer acquisition and retention strategies Attracting new customers is crucial, but retaining existing ones is just as important. Focus on the following strategies to drive growth and build a loyal customer base: 1.