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You can’t grow your business without expanding your customerbase. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.
One of the earliest loyaltyprograms came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.
You’ll have the best results if you publish a diverse mix of content, such as articles, videos, and infographics. Set up your website so customers can interact with your business. It doesn’t have to be anything major – most customers will perceive anything you send as a nice gesture.
It’s probably needless to say that loyal customers are the biggest assets of any business. Studies show that only a 5% increase in your loyal customerbase can result in increases of revenue and profits up to 85% or more. Existing customers are 50% more likely to try new products, and spend 31% more than new customers.
A lot of business owners want to reduce customer churn and retain as many as possible. Stable customerbase results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Your customers are no different. Reward them!
For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customerbase. This is what the famous NPS attempts to measure.
Get started for free WATCH DEMO Customer acquisition and retention strategies Attracting new customers is crucial, but retaining existing ones is just as important. Focus on the following strategies to drive growth and build a loyal customerbase: 1.
Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customerbase. It’s a direct and efficient way to communicate with your customerbase, fostering loyalty and encouraging repeat business.
Th-eir work was published in a paper titled- “ E-Metrics, Business Metrics for the New Economy “ In their customer lifecycle analysis, Jim and Matt stated that Customer Life Cycle starts when you reach your target market and progresses until a loyal customerbase is established. – Jim Marous.
Customer satisfaction and loyalty are 2 driving factors for retail businesses as they depend heavily on repeat customers and positive word-of-mouth recommendations to drive sales and grow their customerbase. As you can see from the given infographic, the average NPS score in online (retail) shopping is 41.
If a new CEO replaced you tomorrow, and had no previous connection to the current loyaltyprogram, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyaltyprograms should be a profit center.
If a new CEO replaced you tomorrow, and had no previous connection to the current loyaltyprogram, what changes do you think she would make? As CEO, the time you can dedicate to your loyaltyprogram is probably close to zero. Demand performance-based KPIs. Most loyaltyprograms report how many members they have.
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