Remove Customer Base Remove Leadership Remove Sales
article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
article thumbnail

How to Align Customer Service and Experience to Drive Lasting Business Growth

Experience Investigators by 360Connext

A customer receives the wrong item in their shipment and needs help making it right, so they open the store app to contact support. A customer buys new software for their business but is having trouble getting everything up and running, so they email the sales representative they worked with.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

Sales of the ApexSmart 5000 plummeted. The company dismissed it as a fluke, blaming overly picky customers. Loyal Customers Begin to Leave For years, Apex had a loyal customer base who swore by their gadgets. Clara, a long-time fan, was one such customer. Called their helplineno answer.

article thumbnail

CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Here, we provide an overview of their corporate structures, leadership, and financial performance.

e-support 504
article thumbnail

Six tips for scaling your sales and service team

Vonage

To grow and adapt, everyone needs to understand the business inside-out, and the only way to do this is through consistent, measurable training methods and strong ongoing leadership. Establish a benchmark for the average number of cases your current team can handle and compare that to the growth of your customer base.

Sales 159
article thumbnail

How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 372
article thumbnail

Growth vs. Customer Experience: A Dilemma?

ECXO

When businesses focus on giving their customers a fantastic experience, those customers tend to stick around longer, spread the word to their friends, and become loyal advocates. Prioritize Long-Term Relationships Over Short-Term Gains What to Do: Focus on building trust and rapport with customers rather than aggressively upselling.