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Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace. Consumers can quickly become lifetimecustomers and brand advocates when they have continuous positive experiences with a brand.
Since that’s not the world we live in, customers need to experience prompt and dedicated attention at every major customer touch point. Otherwise, you risk turning healthy customer retention rates into customer turnover turmoil, and ultimately reducing the lifetime value of your customerbase.
In fact, employing certain techniques can actually turn these issues into opportunities to deepen the client/company relationship and increase lifetimecustomer value. . With these approaches, you can evolve from dreading escalations to seeing them as a way to grow closer to your customerbase. . Poor Customer Feedback
Michael Pace – Customer Service Thought Leader, Director of Global Member Services at Virgin Pulse. She is a Certified Customer Experience Professional (CCXP) and Executive Leader experienced in building corporate revenue through a loyal and referenceable customerbase. LinkedIn : [link]. Website : [link].
When you stay in contact with your customers, they stay loyal, give you feedback on your products and basically are engaged. One of the best ways to check if your customers are engaged is to use NPS ( NetPromoterScore ). To answers this question customers choose a number from zero to ten.
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