Optimove

FEBRUARY 8, 2024

But whether it is “free money” in iGaming or “40% off on your first order” in retail sales, marketers need to admit that despite increased sales, they are training customers to only buy at deep discounts in perpetuity, helping form unhealthy customer expectations. The key is omnichannel. More about omnichannel is here.

Marketing 52

Marketing Omni-Channel Sports Comparison 52

CSM Magazine

FEBRUARY 6, 2019

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. This metric is usually calculated through average order value, purchase frequency and customer time length. So omnichannel tracking is necessary. Retention and Return Rates.

Customer Service 51

Customer Service Omni-Channel eBook Social Media 51

SurveySensum

JULY 14, 2020

He carries broad knowledge across Customer Experience, Customer Engagement, Strategic Vendor Management, Relationship Marketing, Product Development, Risk & Partnership Management, and Online & Offline Retail Management. Ian Golding – Customer Experience Consultant, Speaker, Author, Blogger.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132