ECXO

MARCH 6, 2025

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

OCTOBER 24, 2024

They integrate with apps, websites, and social media to provide a consistent customer experience across all channels. These platforms focus on improving customer experience metrics such as customer satisfaction, loyalty, and retention. An omnichannel strategy plays a crucial role in this success.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

NOVEMBER 18, 2024

By understanding customer motivations, your business can make decisions that lead to higher customer satisfaction , loyalty, and profitability. Improved Customer Retention It is no secret that retaining customers is more cost-effective than acquiring new ones.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. Step #5: Loyalty Programs.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. In the end, why do we talk so much about NPS?

NPS 456

NPS Feedback Net Promoter Score B2C 456

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

eglobalis

OCTOBER 9, 2024

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 513

Feedback ROI Innovation B2B 513

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. At scale, this will improve your overall satisfaction and customer loyalty.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

MARCH 16, 2022

These new CX trends were based on indirect and inferred data, as well as surveys across several industries. And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. CX Trend #3: New Loyalty Indicators & Drivers Are Emerging.

Trends 370

Trends Social Media Comparison Loyalty 370

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

ECXO

JANUARY 21, 2025

It had advanced features no other product on the market offered, but it came with two glaring issues: 1. Customers had to navigate a 50-page manual that read like it was written in another language. The company dismissed it as a fluke, blaming overly picky customers. Clara, a long-time fan, was one such customer.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up.

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

ECXO

DECEMBER 4, 2024

This comparative analysis delves into the nuances of customer success strategies in these two sectors, highlighting key differences in implementation, measurement of success, and overall impact on customer satisfaction and loyalty. It indicates the level of customer satisfaction and loyalty towards the software product.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. Heres how: 1.

Marketing 59

Marketing ROI Loyalty Customer Base 59

Retently

JANUARY 13, 2025

CES helps you understand if youre delivering on that promise of ease, which directly impacts loyalty and long-term growth. By measuring the effort your customers expend, youre unlocking insights into what works and what doesnt. Reducing effort directly boosts satisfaction, loyalty, and repeat business. NPS looks at loyalty.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer relationships Brands Sales 52

InMoment XI

NOVEMBER 26, 2024

A customer journey map visualizes all touch points between the customer and the organization, from customer research on the product to first contact with the company to building customer loyalty. You might have already created these as part of your customer experience strategy.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

ShepHyken

FEBRUARY 3, 2025

How can businesses create an emotional connection with customers? How can businesses use unique customer experiences to stand out in a competitive market? What role does employee interaction play in creating memorable customer experiences? Quotes: “Customer service begins before the sale.

Loyalty Programs 79

Loyalty Programs Loyalty Connections Brands 79

InMoment XI

AUGUST 3, 2023

Unstructured data analytics allows companies to uncover hidden patterns and trends that would otherwise remain unnoticed, shedding light on subtle shifts in what drives your customer’s behavior and expectations. To learn more about how unstructured data analytics is key to understanding the Voice of the Customer, read this white paper !

Analytics 366

Analytics Customer Insights Data Social Media 366

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Has your business designed a differentiated experience that matches this fundamental shift in who your business customers are and how they buy? This has again resulted in improved customer satisfaction and increased loyalty.

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

MAY 14, 2022

This concept is derivative of social identity theory and describes “an active, selective, and volitional psychological process in which customers compare their own identity to that of the company and identify with the company if it can fulfill one or more self-differential needs.” And that’s where true brand loyalty is born.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

CSM Magazine

DECEMBER 6, 2024

Though it might sound far-fetched, this outcome is completely achievable with a marketing gamification consultancy. In this era of short attention spans, gamified marketing seeks to attract customers and keep them coming back by delivering fun and compelling brand experiences. What are the behavioural principles behind it?

Gamification 52

Gamification Marketing Social Media Entertainment 52

Thematic

APRIL 3, 2025

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

Analytics 62

Analytics Trends Marketing Social Media 62

Kayako

AUGUST 12, 2022

In fact, 79% say personalized service is more important than personalized marketing. Customers expect brands to understand their individual journey with the brand. As technology helps eCommerce scale sales, it also provides solutions for personalized customer service as the customer base grows into thousands or even millions.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Optimove

NOVEMBER 5, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Personalizing the customer experience requires marketing that evolves with customer preferences and needs. Which customers are overusing promotions? So, what can marketers do with the Data Studio?

Data 52

Data Marketing Loyalty Tips 52

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 114

B2B Loyalty Net Promoter Score B2C 114

InMoment XI

JUNE 28, 2022

Online reviews are a great source of unsolicited customer feedback, and they often offer perspective from a different segment of the customer base than surveys or other feedback channels. InMoment and ReviewTrackers joining forces is great news for today’s brands!

Analytics 74

Analytics Feedback Report Industry 74

Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Below are our top 7 email marketing strategies and tips for 2025.

Marketing 52

Marketing Strategy Tips ROI 52

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business.

Connections 334

Connections Customer Experience Social Media Analysis 334

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

InMoment XI

AUGUST 1, 2024

It includes both positive and negative feelings, like satisfaction, frustration, loyalty, and disappointment. By analyzing customer sentiment, businesses can gain valuable insights into how their customers perceive their offerings and overall brand experience. Why is Customer Sentiment Important?

Measurement 195

Measurement Effort Score How To Hotels 195