InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up.

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

QuestionPro Audience

JUNE 30, 2022

That’s why audience research is essential and should be part of every marketing plan. Companies have different audiences—for example, customers (both existing and potential), employees, shareholders, suppliers, and partners. They also have different types of relationships with these audiences.

Marketing 195

Marketing Groups Advertising Survey 195

InMoment XI

OCTOBER 24, 2024

One key factor in becoming a truly customer-obsessed company is using a customer engagement platform. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. Klayvio Klayvio is a customer engagement platform that is tailored to e-commerce businesses.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

FEBRUARY 3, 2025

Location-based marketing is one use case thats gaining a significant amount of traction. More and more businesses are seeing the value in leveraging conversational intelligence in their location-based marketing, helping them better target those marketing efforts through greater understanding of customer sentiment.

Social Media 195

Social Media Call Center Multi-Channel Advertising 195

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. This also makes it easier to automate processes across platforms.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. Heres how: 1.

Marketing 59

Marketing ROI Loyalty Customer Base 59

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? The answer could be hidden in your customer feedback. Understand Customer Preferences and Behavior Have you ever wished you could get inside your customers’ heads and figure out exactly what they want?

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

eglobalis

AUGUST 13, 2024

In this article, we will delve into how Samsung and Apple differentiate in customer experience, focusing on ten key parameters: design, brand loyalty, fan following, creativity, CX, user interface, ecosystem integration, product quality, customer service, and marketing strategies.

e-support 497

e-support Innovation Customer Centricity Loyalty 497

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Below are our top 7 email marketing strategies and tips for 2025.

Marketing 52

Marketing Strategy Tips ROI 52

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. Step #4: Marketing and Communication.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

CSM Magazine

DECEMBER 6, 2024

Though it might sound far-fetched, this outcome is completely achievable with a marketing gamification consultancy. In this era of short attention spans, gamified marketing seeks to attract customers and keep them coming back by delivering fun and compelling brand experiences. What are the behavioural principles behind it?

Gamification 52

Gamification Marketing Social Media Entertainment 52

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers.

Customer Journeys 368

Customer Journeys Customer Experience Net Promoter Score Effort Score 368

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

Measurement 157

Measurement Survey Marketing Effort Score 157

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention How To Analysis ROI 195

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 443

NPS Feedback Net Promoter Score B2C 443

Optimove

NOVEMBER 5, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Personalizing the customer experience requires marketing that evolves with customer preferences and needs. Which customers are overusing promotions? So, what can marketers do with the Data Studio?

Data 52

Data Marketing Loyalty Tips 52

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. Experiment with new approaches to exceed customer expectations. Align marketing and sales strategies with customer-centric values.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Optimove

MARCH 19, 2025

From Optimove CEO Pini Yakuel unveiling the Positionless Marketing Movement, to real-world case studies, deep-dive product sessions, and an inspiring closing keynote by futurist Nikolas Badminton, the day was packed with insights, innovation, and practical strategies for the future of marketing.

Connections 52

Connections Marketing CRM Banking 52

ECXO

JANUARY 21, 2025

It had advanced features no other product on the market offered, but it came with two glaring issues: 1. Customers had to navigate a 50-page manual that read like it was written in another language. The company dismissed it as a fluke, blaming overly picky customers. Clara, a long-time fan, was one such customer.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Great Impact as a Company.

Brands 369

Brands How To ROI Social Media 369

InMoment XI

SEPTEMBER 21, 2023

Build Presence – By encouraging customers to leave reviews on various review sites, you can increase your presence on these platforms. Get a Complete Market View – Gathering feedback from competitors and analyzing industry trends can help businesses gain a complete market view.

Management 368

Management Social Media Feedback Voice of Customer 368

Comm100

NOVEMBER 15, 2022

With Comm100, CCaaS providers are expanding their voice system with as many key digital channels as they want through simple integration and quick time to market. Grow customer base. The number one benefit of integrating digital channels into a contact centre platform is the ability to grow its customer base.

Omni-Channel 245

Omni-Channel Chatbots Social Media Software 245

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Advertising Trends 109

InMoment XI

JUNE 28, 2022

Online reviews are a great source of unsolicited customer feedback, and they often offer perspective from a different segment of the customer base than surveys or other feedback channels. InMoment and ReviewTrackers joining forces is great news for today’s brands!

Analytics 74

Analytics Feedback Report Industry 74

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Brands 111

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Tips 111

InMoment XI

MAY 31, 2022

Since a customer journey often touches different parts of the organization, companies need to rewire themselves to create teams that are responsible for the end-to-end customer journey across functions.” – McKinsey & Company. Define Customer Segments. These include Customer Satisfaction and Net Promoter Score.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 370

Banking Retail Data Omni-Channel 370

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

eglobalis

SEPTEMBER 16, 2024

This includes regular touchpoints with sales and support teams who interact with customers on the ground. At the global level , customer journey maps must account for regional differences, ensuring cultural and market-specific nuances are considered.

B2B 361

B2B Strategy Customer Experience Customer Journeys 361

Lumoa

MAY 21, 2018

Use the navigation, to move around the post faster To understand things better, we asked around a hundred Customer Experience Directors and Managers, CMOs and Customer Success Specialists on which department s are responsible for Customer Experience in their company, despite the Customer Experience/Success/Support departments.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Feedback 305