Feedbackly

JANUARY 5, 2023

The Net Promoter Score (NPS) is a metric used to identify the loyalty of customers to a business/brand. The NPS score is calculated using the responses of the NPS survey, which asks the simple question, “how likely are you to recommend this product/brand to someone you know?” from the customers. What is NPS?

Net Promoter Score 98

Net Promoter Score NPS How To Metrics 98

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. Step #4: Marketing and Communication.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

InMoment XI

MAY 31, 2022

Since a customer journey often touches different parts of the organization, companies need to rewire themselves to create teams that are responsible for the end-to-end customer journey across functions.” – McKinsey & Company. Define Customer Segments. These include Customer Satisfaction and Net Promoter Score.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers.

Customer Journeys 368

Customer Journeys Customer Experience Net Promoter Score Effort Score 368

Retently

AUGUST 20, 2024

As a Customer Success Manager, Net Promoter Score ® is the most important metric you have access to for retaining customers. No amount of growth will help your business develop if you’re losing customers because of poor product or service quality. Pay close attention to the second term: long-term growth.

Net Promoter Score 78

Net Promoter Score Metrics NPS Advertising 78

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

Net Promoter Score 103

Net Promoter Score How To NPS Customer Journeys 103

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

Net Promoter Score 102

Net Promoter Score How To NPS Customer Journeys 102

GetFeedback

APRIL 8, 2019

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. Your NPS score is based on customers responding to one question: “How likely are you to recommend us to a friend or colleague?”.

NPS 247

NPS Net Promoter Score Effort Score Metrics 247

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

Net Promoter Score 100

Net Promoter Score How To NPS Customer Journeys 100

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation. Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

JANUARY 2, 2023

Increased competition in nearly every market is leading businesses of all types to search for ways to attract and retain their ideal customers. Customers have unprecedented access to information about products and services. What Is Net Promoter Score (NPS)? The reward is market success.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

ECXO

JANUARY 21, 2025

It had advanced features no other product on the market offered, but it came with two glaring issues: 1. Customers had to navigate a 50-page manual that read like it was written in another language. The company dismissed it as a fluke, blaming overly picky customers. Clara, a long-time fan, was one such customer.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

InMoment XI

NOVEMBER 26, 2024

Almost 90% of customer experience professionals who use customer journey mapping report improved performance in customer experience KPIs such as higher customer satisfaction, lower customer churn, and improved Net Promoter Score.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

InMoment XI

SEPTEMBER 20, 2023

Based on responses from over 32,000 consumers, we have uncovered invaluable insights that reveal how certain brands are performing. In this blog, we take a look at the findings specific to the retail industry and delve into the secrets of CX leaders and the key net promoter score drivers that propel them to the top of the leaderboard!

Net Promoter Score 195

Net Promoter Score NPS Retail Trends 195

GetFeedback

FEBRUARY 15, 2019

Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. Successful customer experience strategies will lead to greater customer satisfaction, higher revenue, and diminished customer churn.

Strategy 322

Strategy Customer Experience Net Promoter Score Social Media 322

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Lumoa

APRIL 7, 2022

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. An NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

NPS 195

NPS Net Promoter Score Industry How To 195

Retently

JANUARY 13, 2025

When it comes to understanding customer satisfaction, CES is part of a powerful CX trio that includes Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). It answers the question: How hard did your customers have to work to resolve their issues or achieve their goals? What Makes It Unique?

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

InMoment XI

DECEMBER 7, 2023

How to Measure Customer Experience Measuring customer experience is a strategic imperative that helps your company build strong, long-lasting relationships with your customers, stay competitive, and adapt to changing market dynamics.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

ECXO

DECEMBER 4, 2024

SaaS Companies – SaaS customer success teams often interact with their clients virtually through emails, video calls, or in-app messages. This interaction can be scaled using automation tools and AI, making it easier to manage a larger customer base.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

AskNicely

NOVEMBER 24, 2016

This is of course, where we come in – we know that by identifying some of those key indicators, you can find customers that may be at risk or may be keen to upgrade and often by simply asking them, you can get a better idea of which end they are at. Keeping your finger on the customer pulse of your software. So how do we do this?

Net Promoter Score 150

Net Promoter Score Tools Marketing NPS 150

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? The answer could be hidden in your customer feedback. Understand Customer Preferences and Behavior Have you ever wished you could get inside your customers’ heads and figure out exactly what they want?

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Michelli Experience

APRIL 11, 2017

I also suggested that from my vantage point the Net Promoter Score® (which is calculated using a single question about likelihood to recommend) has greater predictive value for customer loyalty (return business and future spend) than it does about advocacy (referrals). Remind them you operate from referrals.

Customer Care 230

Customer Care Brands Net Promoter Score Social Media 230

GetFeedback

FEBRUARY 7, 2020

Research shows that an ever-growing segment of consumers is now measuring all brands against a select few customer experience leaders. Your brand—your product, your marketing, your people, the entire experience you create—is now being measured against the biggest brands in the world, such as Amazon and Airbnb. .

NPS 199

NPS Net Promoter Score Effort Score Survey 199

SurveySensum

APRIL 14, 2023

What is the Net Promoter Score? Net Promoter Score (NPS) is a business metric that measures customer loyalty. It allows you to assess the likelihood of customers recommending your brand to others – which is a crucial factor in achieving long-term success. Let’s get started.

Net Promoter Score 52

Net Promoter Score Examples Survey NPS 52

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. Focus on customer support 6.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Lumoa

MAY 21, 2018

Use the navigation, to move around the post faster To understand things better, we asked around a hundred Customer Experience Directors and Managers, CMOs and Customer Success Specialists on which department s are responsible for Customer Experience in their company, despite the Customer Experience/Success/Support departments.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Feedback 305

Lumoa

APRIL 24, 2018

I’d love to specify from the very beginning, we focus on the Net Promoter System , not only on the Net Promoter Score ( that actually changes a lot ). Before we dive deeper, here’s a detailed guide to how to improve your customer experience with NPS (and here is a quick summary of what NPS is and isn’t ).

System 317

System Effort Score NPS Net Promoter Score 317

Retently

JUNE 28, 2023

While the price of your product undeniably affects customer perception, does it also have an effect on satisfaction? Are customers more satisfied with your product if it costs more, and would raising your prices positively impact metrics like Net Promoter Score®? As it turns out, it might.

Customer Satisfaction 135

Customer Satisfaction Net Promoter Score Fashion B2C 135

Thematic

MARCH 20, 2025

They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. A customer insights framework means turning customer feedback into actionable strategies that improve product experience, marketing, and customer service.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

AskNicely

NOVEMBER 29, 2016

This story starts with a whinge – which breaks the first rule of marketing – but people keep asking me why we started AskNicely, and frankly, it was because I was steamed up about something… I’ve always flown a lot for work. The crux of the long survey was a simple Net Promoter Score question. Apparently not.

Net Promoter Score 150

Net Promoter Score Survey Airlines CRM 150

AskNicely

NOVEMBER 29, 2016

This story starts with a whinge – which breaks the first rule of marketing – but people keep asking me we started AskNicely, and frankly, it was because I was steamed up about something… I’ve always flown a lot for work. The crux of the long survey was a simple Net Promoter Score question. Apparently not.

Net Promoter Score 150

Net Promoter Score Survey Airlines CRM 150

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Kayako

JULY 27, 2017

Customer satisfaction score (CSAT). Net Promoter Score (NPS). Other customer-facing teams will find this metric interesting. The marketing team can use it to determine busy periods, or to see if some outgoing content has caused a spike in traffic. Net Promoter Score (NPS).

Metrics 200

Metrics Company Net Promoter Score NPS 200

SurveySensum

MARCH 1, 2024

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally.

Net Promoter Score 52

Net Promoter Score Analysis NPS Effort Score 52