InMoment XI

OCTOBER 24, 2024

One key factor in becoming a truly customer-obsessed company is using a customer engagement platform. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. Klayvio Klayvio is a customer engagement platform that is tailored to e-commerce businesses.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Increased ROI.

Brands 369

Brands How To ROI Social Media 369

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up.

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. This also makes it easier to automate processes across platforms.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. Heres how: 1.

Marketing 59

Marketing ROI Loyalty Customer Base 59

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

InMoment XI

JANUARY 22, 2025

Importance of reviews for freshness and quality: Potential customers are especially concerned about freshness and quality, so grocery stores need reviews that mention these elements positively, not just generically good reviews. No matter where viewers are finding information about a store, the visuals must be appealing and on target.

How To 195

How To Social Media Software ROI 195

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 443

NPS Feedback Net Promoter Score B2C 443

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. Experiment with new approaches to exceed customer expectations. Align marketing and sales strategies with customer-centric values.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Below are our top 7 email marketing strategies and tips for 2025.

Marketing 52

Marketing Strategy Tips ROI 52

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. It involves the use of tools that highlight a customer’s purchasing habits. For example, you can segment customers based on shared experiences or traits.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

NOVEMBER 15, 2023

Customer Lifetime Value (CLV) : CLV calculates the total value a customer is expected to bring to a business throughout their entire relationship, guiding decisions related to marketing, customer acquisition, and retention strategies. What is the ROI of Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

Optimove

MARCH 19, 2025

From Optimove CEO Pini Yakuel unveiling the Positionless Marketing Movement, to real-world case studies, deep-dive product sessions, and an inspiring closing keynote by futurist Nikolas Badminton, the day was packed with insights, innovation, and practical strategies for the future of marketing.

Connections 52

Connections Marketing CRM Banking 52

Optimove

OCTOBER 22, 2024

Mastering deliverability boosts inbox placement, maximizes campaign ROI, and strengthens sender reputation, especially during the high-stakes holiday season. Deliverability, however, tracks whether the email reached the inbox, which affects open rates, engagement, conversions, and ultimately campaign return on investment (ROI).

Return on Investment 69

Return on Investment ROI Metrics Engagement 69

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Pick one area and make a change to the customer experience.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

InMoment XI

AUGUST 25, 2023

InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more. Let’s dive into what we covered on our webinar.

How To 195

How To ROI Net Promoter Score Measurement 195

InMoment XI

SEPTEMBER 9, 2024

Customer experience consultants, like the experts at InMoment, can help you craft experiences that turn customers into brand advocates, increasing their lifetime value and positively impacting your bottom line. What to Look for in a Customer Experience Consultant? Get more insights and details with our ROI calculator.

Consulting 195

Consulting Customer Journeys Customer Experience ROI 195

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120

Marketing Social Media Loyalty Brands 120

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Which metrics should you use to track to measure performance and demonstrate ROI? How do customers experience your brand – across touchpoints? Higher sales and a more loyal customer base. The result?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Advertising Trends 109

Gainsight

SEPTEMBER 8, 2021

Organizations create dedicated roles to continuously improve CS functions to improve NRR or reduce costs by scaling up your customer base with the same CS headcount. That team of your in-house, expert thought partners is called Customer Success Operations. It helps that Sales and Marketing figured this out long ago.

Marketing 105

Marketing ROI Leadership Analysis 105

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Personalized marketing automation. Absolutely not.

CEM 186

CEM CRM ROI Survey 186

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 205

Customer Engagement Engagement Marketing Fashion 205

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital.

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

NICE inContact

SEPTEMBER 20, 2019

That part of the journey can be easily forgotten in value propositions and marketing campaigns. Your Contact Center represents the front line to your constituents and customers. But while the underpinning technology has been well tested, documented and measured – the journey of moving to the cloud can still be incredibly tricky.

Contact Center 159

Contact Center Call Recording ROI Report 159

CloudCherry

NOVEMBER 13, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Personalized marketing automation. Absolutely not.

CEM 170

CEM CRM ROI Survey 170

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Brands 111

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital.

Net Promoter Score 79

Net Promoter Score Marketing ROI Return on Investment 79

ProProfs Chat

JANUARY 24, 2020

Advocacy Marketing by Tesla is another brilliant example in which the existing loyal customers were used to grab new customers. . The company offered referral packages of $1000 to both existing customers and new references. How to Develop Customer Advocacy for Your Business? Access to diverse marketing channels.

Marketing 103

Marketing Social Media Policies ROI 103

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing.

Marketing 95

Marketing Social Media B2B Groups 95

InMoment XI

FEBRUARY 12, 2024

The goal is to create a comprehensive view of the customer, drawing insights from various touch points such as interactions, purchases, and feedback. On the other hand, customer experience integrations focus on the collaborative efforts of different software applications to amplify the capabilities of customer experience management.

Effort Score 195

Effort Score NPS Net Promoter Score ROI 195

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

Tools 93

Tools Marketing CRM Software 93