ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Originally published in the Stratigent WebSight Newsletter.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

CX Accelerator

JULY 22, 2019

The main reason companies measure things like their call-handle time, first-call resolution, and internal quality management (QM) scores are to improve customer satisfaction. Although these metrics are valuable, they are internal to the organization, and they may or may not affect satisfaction.

Contact Center 182

Contact Center Analytics Net Promoter Score Effort Score 182

Thematic

SEPTEMBER 24, 2024

That’s where Voice of Customer (VoC) Analytics steps in. Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth. What is Voice of Customer (VoC) Analytics? And that benefits the bottom line.

Voice of Customer 62

Voice of Customer Analytics Tools Strategy 62

CX Accelerator

JULY 22, 2019

The main reason companies measure things like their call-handle time, first-call resolution, and internal quality management (QM) scores are to improve customer satisfaction. Although these metrics are valuable, they are internal to the organization, and they may or may not affect satisfaction.

Contact Center 174

Contact Center Analytics Net Promoter Score Effort Score 174

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. Or they might discover that they need to improve their customer service.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

InMoment XI

SEPTEMBER 9, 2024

Customer experience consultants, like the experts at InMoment, can help you craft experiences that turn customers into brand advocates, increasing their lifetime value and positively impacting your bottom line. What to Look for in a Customer Experience Consultant? What is their specific expertise within customer experience (e.g.,

Consulting 195

Consulting Customer Journeys Customer Experience ROI 195

InMoment XI

NOVEMBER 2, 2021

At the end of the day, investing in customer experience (CX) is about more than just the score. Sure, it’s great to see a boost in CX metrics like NPS , CSAT , and CES , but what really drives impact? Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition.

ROI 195

ROI Customer Retention Infographics eBook 195

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

SurveySparrow

JULY 26, 2023

In that case, you must adopt the Voice of Customer (VOC) solution. Understanding the Voice of Customer (VOC) Voice of Customer (VOC) refers to the process of actively gathering and understanding customers’ opinions, preferences, needs, and expectations regarding a product, service, or brand.

Voice of Customer 52

Voice of Customer Social Media Customer Journeys Competitive Advantage 52

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 48

Voice of Customer Effort Score ROI Metrics 48

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195

Analysis Feedback Social Media Chatbots 195

InMoment XI

FEBRUARY 12, 2024

Integrated customer experience is a catalyst that improves organizations’ main metrics and bottom line. To do this, it is important to define your main goals and, more importantly, your main metrics. Here are some common customer experience KPIs and metrics to measure the ROI of Integrated CX.

Effort Score 195

Effort Score NPS Net Promoter Score ROI 195

Thematic

JANUARY 17, 2023

It’s much easier to focus on positive metrics, and present data that, at least on the surface, makes it look like ‘we’ are performing well. This is what I call watermelon syndrome - presenting a green scorecard to your stakeholders that falls apart under questioning, revealing the red metrics inside.

Metrics 62

Metrics Omni-Channel Analytics NPS 62

ClearAction

JANUARY 20, 2020

Workflow diamonds (decisions to flow forward or circle back) are filters: they prevent poor outputs from reaching customers. Workflow diamond metrics are true leading indicators of future customer experiences, sentiment and behaviors; business results follow suit. 10) Close the Loop with Your Customer Base.

Customer Experience 120

Customer Experience Analysis Customers Metrics 120

InMoment XI

JANUARY 4, 2024

Recommendations from friends, family, or online reviews play a significant role in attracting new customers. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 195

Retail Customer Experience Effort Score Social Media 195

Thematic

MARCH 20, 2025

Build better products by prioritizing features customers actually want. Set a schedule for analyzing insights weekly or monthly to track patterns over time.Companies like Atlassian use NLP to automate feedback analysis and enhance the voice of customer strategy​ 5. Just look at Atom Bank. Regularly review reports.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Alida

NOVEMBER 23, 2018

Three key themes have been highlighted from the discussion: An anecdotal focus to evidence-based to insight and action. Reflective of most organisations as they reach maturity, there are different stages across the voice of customer journey. This includes three core categories: Attract, Please and Grow.

Brands 113

Brands Customer Journeys Banking Metrics 113

Second to None

FEBRUARY 1, 2019

NPS is a metric that is used to measure customer loyalty and satisfaction. The metric is derived from the question of “how likely, on a scale of 1-10, are you to recommend this brand to others? The metric is attractive to businesses because of its straight-forward nature and simple approach. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

Beyond Philosophy

AUGUST 15, 2019

Is it to reward people who interact with customers? The Types of Data for Your Metrics. Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll.

Measurement 125

Measurement Net Promoter Score NPS Effort Score 125

Thematic

MARCH 2, 2025

In the case of Watercare , after major storms disrupted its infrastructure, the company faced a surge in customer complaints. Using Thematic’s AI-powered insights , Watercare was able to analyze voice of customer (VOC) data  in real time, allowing them to: ✔ Prioritize urgent issues to restore service faster.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

Thematic

FEBRUARY 12, 2025

They found out key themes and segmented customers based on specific concerns. Having identified the most pressing issues for different customer groups, Vodafone prioritized improvements and tailored messaging. By using tools like sentiment analysis, you can keep a finger on the pulse of customer reactions as they unfold.

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

ClearAction

JANUARY 20, 2020

Workflow diamonds (decisions to flow forward or circle back) are filters: they prevent poor outputs from reaching customers. Workflow diamond metrics are true leading indicators of future customer experiences, sentiment and behaviors; business results follow suit. 10) Close the Loop with Your Customer Base.

Analysis 90

Analysis Customers Metrics Customer Experience Management 90

Alida

NOVEMBER 8, 2017

She joins Vision Critical with more than 14 years’ experience in driving customer experience programs, delivering successful initiatives and aligning departmental silos around the voice of customers. I was determined to change the vendor-customer relationship one company at a time—although it was quite the lofty goal.

Chief Customer Officer 50

Chief Customer Officer Customer Centricity Strategy Leadership 50

Russel Lolacher

JUNE 15, 2021

Voice of Customer (VoC) Programs – this is a focus on capturing, analyzing and reporting on all customer feedback—expectations, likes, and dislikes—associated with your company. this exercise collects customer’s feedback about their experiences with and expectations for your products or services.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

Lumoa

OCTOBER 31, 2018

Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores. It will require experience professionals to help drive more collaboration and alignment of operations, measures, metrics, processes, governance, workflow – true and real strategic organizational transformation.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Totango

DECEMBER 10, 2019

When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. Let’s explore why customer retention for B2B is so important and how you can make it happen. Retain Customers for Life.

Customer Retention 65

Customer Retention B2B How To Trends 65

ClearAction

MARCH 20, 2020

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

CX Journey

JANUARY 22, 2016

I recently wrote about the many voices of customer experience, all important to total customer understanding. Those voices come from customers, partners, employees, and customers through employees. Your mainstream consists of your established customers, best employees, and biggest competitors.

Innovation 80

Innovation Company Voice of Customer Meeting 80

SurveySparrow

SEPTEMBER 4, 2020

By shifting the focus from feature-rich to customer-friendly, outcome roadmaps can acquire more success for the product while also catering to essential metrics like customer churn rate , bounce rate, ease-of-use, etc. Instead, you should monitor the metrics that contribute to business growth and success.

Roadmap 96

Roadmap Effort Score How To Metrics 96

ClearAction

JANUARY 6, 2021

The main points are to contrast customers’ expectations versus their perceptions, whether pictorially, textually, by video, or any other format — and then, most importantly, to sustain resolution of key issues for the benefit of your whole customer base. 16) Start recognizing teams for prevention of customer issues.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

Hello Customer

OCTOBER 6, 2021

What do we mean by Voice of the Customer? According to the Harvard Business Review, it costs anywhere from 5 to 25 times more to try and acquire new customers rather than keep the old ones. The days of blowing a huge budget on massive marketing campaigns aimed to coax new customers are gone. Enter Voice of Customer data.

Touchpoint 76

Touchpoint Voice of Customer Customer Journeys Feedback 76

Retently

AUGUST 5, 2024

Customers respond on a scale of 0 to 10, and based on their answers, they’re categorized as Promoters (9-10), Passives (7-8), or Detractors (0-6). In 2024, NPS remains an essential metric for businesses of all sizes. Because it provides clear, actionable insights into customer satisfaction and loyalty.

NPS 100

NPS B2B Software Net Promoter Score 100

CustomerSuccessBox

MAY 9, 2022

Customer success metrics you should track. Customer data may reside in the following categories, depending on your organization: Customer engagement CRM Support Tickets Surveys Product Financial Contract terms Customer Success Tool. Voice of Customer. Metrics for success that are more advanced.

Customer Success 52

Customer Success Net Promoter Score How To Metrics 52

Wootric

DECEMBER 17, 2018

Automatically alert your Product Managers when a different feature enters into the top 5 list under the BUGS tag, positive or negative, so that they can see what needs to be fixed and when their fixes have made a positive impact to customer experience. #3 3 Monitor NPS Trends by Customer Segment.

Trends 61

Trends Report Feedback NPS 61