Thematic

SEPTEMBER 24, 2024

That’s where Voice of Customer (VoC) Analytics steps in. Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth. What is Voice of Customer (VoC) Analytics? And that benefits the bottom line.

Voice of Customer 62

Voice of Customer Analytics Tools Strategy 62

Lumoa

FEBRUARY 6, 2018

It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience. Recognise your business is about the customer and not you. Listen more, understand their pain points, validate ideas and co-create with your customers. How to overcome those challenges?

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. Benefits of Voice of Customer Tools The benefits of VoC programs are apparent.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

InMoment XI

JANUARY 4, 2024

Recommendations from friends, family, or online reviews play a significant role in attracting new customers. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 195

Retail Customer Experience Effort Score Social Media 195

Thematic

MARCH 20, 2025

Build better products by prioritizing features customers actually want. Are you focused on customer service, product improvement, marketing effectiveness, or all three? Who needs access to insights—product teams, marketing, customer service, leadership? Regularly update data sources to reflect new customer needs.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

CX Accelerator

JULY 22, 2019

To find out the answers to these questions and more, it’s important to ask customers and listen to what their responses are. Fortunately, tools do exist that collect direct customer feedback, or Voice of Customer (VoC), which can give insight as to the level of service they received so operations can be enhanced.

Contact Center 174

Contact Center Analytics Net Promoter Score Effort Score 174

InMoment XI

NOVEMBER 2, 2021

At the end of the day, investing in customer experience (CX) is about more than just the score. Sure, it’s great to see a boost in CX metrics like NPS , CSAT , and CES , but what really drives impact? Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition.

ROI 195

ROI Customer Retention Infographics eBook 195

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

InMoment XI

FEBRUARY 12, 2024

Net Promoter Score (NPS) NPS measures the likelihood of customers recommending your business to others. This is most likely done in a survey form by asking customers to answer this question on a scale of 1-10. By tracking changes in NPS before and after implementation, you can assess the impact on customer loyalty.

Effort Score 195

Effort Score NPS Net Promoter Score ROI 195

SurveySparrow

JULY 26, 2023

In that case, you must adopt the Voice of Customer (VOC) solution. Understanding the Voice of Customer (VOC) Voice of Customer (VOC) refers to the process of actively gathering and understanding customers’ opinions, preferences, needs, and expectations regarding a product, service, or brand.

Voice of Customer 52

Voice of Customer Social Media Customer Journeys Competitive Advantage 52

Lumoa

NOVEMBER 21, 2023

In this article, we will go over how AI has transformed customer feedback analysis in detail while throwing some light on the trends, challenges, and the future. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195

Analysis Feedback Social Media Chatbots 195

SurveySparrow

DECEMBER 27, 2023

In this blog post, we will explore the three best Voice of the Customer framework for B2B SaaS companies, highlighting their benefits and providing practical advice for leveraging them effectively. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework? Let’s dive in!

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

Totango

JUNE 23, 2020

The COVID-19 pandemic has created uncertainty across the market and enterprises of all kinds are looking for a solid understanding of their customer base as they prepare for recovery. Brand ambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. What an NPS Really Means.

Net Promoter Score 62

Net Promoter Score NPS Effort Score How To 62

Thematic

FEBRUARY 12, 2025

In fact, Vodafone New Zealand used text analytics and NLP to analyze feedback from their Touchpoint NPS data. They found out key themes and segmented customers based on specific concerns. Having identified the most pressing issues for different customer groups, Vodafone prioritized improvements and tailored messaging.

Analytics 62

Analytics Marketing Social Media Net Promoter Score 62

Second to None

FEBRUARY 1, 2019

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. NPS is a metric that is used to measure customer loyalty and satisfaction. ” A Promoter is a customer who responds with a nine or a ten. Simple Does Not Mean Easy.

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

Thematic

MARCH 2, 2025

In the case of Watercare , after major storms disrupted its infrastructure, the company faced a surge in customer complaints. Using Thematic’s AI-powered insights , Watercare was able to analyze voice of customer (VOC) data  in real time, allowing them to: ✔ Prioritize urgent issues to restore service faster.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

Beyond Philosophy

AUGUST 15, 2019

Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys. They weren’t.

Measurement 125

Measurement Net Promoter Score NPS Effort Score 125

SurveySensum

DECEMBER 14, 2023

NPS has long been a go-to metric for businesses seeking to gauge customer loyalty and satisfaction. However, as businesses adapt to changing consumer behaviors and expectations, a critical question emerges – ‘ Is NPS still relevant in the ever-changing business environment? ’ Why NPS is Not a Good Metric?

NPS 52

NPS Customer Experience Effort Score Metrics 52

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Waypoint Group

JULY 18, 2018

So, how can you take the voice of the customer efforts, and use that hard-data, from the mouth of paying customers, to drive product changes? Most of us are familiar with Net Promotor Score (NPS), and the resulting data that gives you Promoters (score 9-10), passives (score 7-8) and detractors (score 0-6).

NPS 40

NPS Feedback Effort Score Leadership 40

ClearAction

JANUARY 20, 2020

Workflow changes provide enduring improvements your whole customer base rewards. Employees no longer feel tempted to tell customers what ratings to give. (“give us a 10” practice makes your survey lose its validity, and; it wastes all parties’ time and money). 10) Close the Loop with Your Customer Base.

Customer Experience 120

Customer Experience Analysis Customers Metrics 120

OpinionLab

SEPTEMBER 12, 2017

NPS: Unchallenged but flawed and – maybe – set for a fall from grace (Cersei Lannister). Net Promoter Score (or NPS) is a KPI that has been widely accepted as an indicator of customer sentiment for years. I see some key similarities between NPS and Cersei Lannister. Which brings me back to NPS and Cersei.

NPS 94

NPS Effort Score Net Promoter Score Survey 94

Wootric

DECEMBER 17, 2018

. #3 Monitor NPS Trends by Customer Segment. It’s great to have NPS as a north star metric for your entire customer base. It’s even better and more actionable when you have email alerts set up for NPS for different segments of customers.

Trends 61

Trends Report Feedback NPS 61

Waypoint Group

MARCH 27, 2019

Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer base? And by how much?

NPS 40

NPS Financial B2B Exercises 40

Retently

AUGUST 9, 2018

Customers’ desires are usually classified in a hierarchical structure, and each desire or need is assigned a certain level of priority depending on your business’ goals. Voice of Customer also represents your existing and target customers’ opinions regarding your products and services. Detractors.

Feedback 87

Feedback CEM Net Promoter Score Social Media 87

Russel Lolacher

JUNE 15, 2021

Some of these do indeed exist already but as our culture continues to put customers ahead of employees, it might spark some ideas on how an organization can internally better engage their staff. We can’t forget that improving organizational health improves customer engagement. Or at least measure how they are doing.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

ClearAction

JANUARY 20, 2020

Workflow changes provide enduring improvements your whole customer base rewards. Employees no longer feel tempted to tell customers what ratings to give. (“give us a 10” practice makes your survey lose its validity, and; it wastes all parties’ time and money). 10) Close the Loop with Your Customer Base.

Analysis 90

Analysis Customers Metrics Customer Experience Management 90

ClearAction

JANUARY 6, 2021

Different customers have different expectations, so avoid “boiling the ocean” by focusing on getting it right with those customers who you depend upon most for near-term growth. Naturally, you want to be the market share leader with your core-growth customers. 7) Start focusing on customers’ objectives.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

Lumoa

OCTOBER 31, 2018

These new technologies are here to stay and we’re wise to vet and implement them carefully, testing frequently to ensure they are truly improving the customer experience rather than detracting from it. Three words: voice of customer. Recognise your business is about the customer and not you.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Thematic

APRIL 12, 2023

When is the right time to establish a customer experience - or voice of customer - programme for your company? Whether your company is just getting started, or already well established, a voice of customer programme is essential. Even more claim they’re customer first.

Customer Centricity 62

Customer Centricity Culture Company Omni-Channel 62

SurveySparrow

MARCH 21, 2022

True to its name, a voice of the customer survey is a proactive and consistent approach to capture your customers’ needs, expectations, preferences, and experiences. It extracts feedback from your customer base to reveal what they like, dislike, and need improvement when it comes to your product or service offerings.

Survey 52

Survey Net Promoter Score Voice of Customer Effort Score 52

SurveySparrow

JULY 31, 2023

Have you ever wondered what your customers truly think about your brand? The answer lies in the realm of voice of customer analytics. By harnessing the power of data and customer feedback, organizations can gain profound insights to create exceptional experiences and drive business growth.

Analytics 52

Analytics Social Media CEM Effort Score 52

Thematic

JANUARY 17, 2023

In this post, I’ll break down the value of negative CX metrics, and look at how you can set the right measures to ensure your voice of customer program delivers for your company. All data in customer experience is a gift, as this is what customers are really thinking and experiencing.

Metrics 62

Metrics Omni-Channel Analytics NPS 62

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Customers also benefit from various networking opportunities, one-on-one trainings, as well as top-tier entertainment.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Wootric

DECEMBER 21, 2018

This further validates our initial hypothesis that CXInsight would give our customers cutting edge insight in Voice of Customer data regardless of how that data was collected. Triggering surveys from Salesforce and Zendesk with richer metadata to easily segment your customers. Targeted sampling for in-app surveys.

Analytics 67

Analytics Survey e-support Analysis 67