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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

This three-part analytical series aims to dissect and explain the most critical dimensions of value creation in technology, telecom, contact centers, and high-tech manufacturing. Salesforce provides an ecosystem that improves win rates and sales cycle speedclients see it as an investment , not a cost. BearingPoint (Insights), 2020.

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May the Customer Experience (CX) Force be with you!

ECXO

Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history). This enables a 360-degree view of the customer, allowing for hyper-personalized experiences.

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 378
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5 Technologies that help your Customer Service Team drive more Sales

TechSee

But the days of relying on sales staff to entice customers to re-open their wallets are coming to an end. The rise of new digital engagement channels is making it easier than ever for Customer Service staff to do the (selling) deed, while pushing the CX to the next level. ” and “Do you want fries with that?”

Sales 124
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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

This symbiotic relationship has led to a continuous evolution in technology, pushing the boundaries of what customers expect and experience. Samsung’s mobile line of business, particularly the Galaxy series, has established itself as a leader in the global smartphone market, known for innovation and cutting-edge technology.

e-support 509
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Six tips for scaling your sales and service team

Vonage

From the technology you use, the people you employ and the business processes you set in motion, everything has to be scalable. This is particularly true in customer service; a rapidly growing business with a stagnant customer service team can become a nightmare scenario. Embrace mobile technology and remote working.

Sales 159